Marketing Manager, Lifecycle Management

Summary:

What We’re Looking for:

We are seeking a results-driven Marketing Manager, Lifecycle Management, who is passionate about bringing lifecycle lead generation programs to life and delivering results. This role supports ideation, development, implementation, and optimization of targeted marketing campaigns to attract, engage, convert and win back customers. Focus will be on email, SMS, and direct mail channels. The right candidate will support our go-to-market strategy through close partnerships across marketing, analytics, legal, compliance, and technology teams, as well as with our agency and vendor partners. 

Who You Are:

You have a passion for data-driven marketing, customer segmentation, and personalization. You are driven by a curiosity to test and learn quickly to identify opportunities. You focus on delivering on business goals and thrive on delivering an excellent customer experience.

Duties and Responsibilities:

Campaign Management & Execution

• Support strategy and execution for lifecycle campaigns that includes engagement, unit growth, conversion rate optimization, and customer experience performance 

• Manage customer segmentation and targeting to deliver highly personalized and relevant messages at scale
• Champion content management and recommendations that will drive deeper engagement with leads 

• Responsible for campaign intake, requests, and validation for email, SMS, direct mail, channel-specific landing pages, and potentially other channels in the future

• Maintain and improve processes and documentation in support of campaign execution, reporting, and on-time launch dates

• Facilitate execution for ongoing and test campaigns by submitting and aligning list requests in the internal CDP with the Advanced Analytics team

• Support quality assurance through testing to ensure readiness to launch

Cross-Functional Collaboration

• Partner cross-functionally across teams to deliver improvements that drive measurable results

• Remain current on internal business systems and processes that can impact campaigns

• Ensure all communication is compliant with relevant laws and regulations and partner with vendor(s) to manage email deliverability and inbox placement 

Performance Analysis, Testing & Experimentation

• Work with Analytics and within Tableau dashboards to report on campaign and test performance 

• Champion aggressive test, learn and scale strategy 

• Use data to drive decisions, leveraging analytics, experimentation, and customer insights to guide 

• Identify campaign optimization opportunities that improve efficiency and performance 

Journey Mapping

• Identify and map customer journeys by campaign

• Recommend new campaigns and/or journeys based on performance and data analysis across cadence, frequency, and cross-channel experience

• Utilize knowledge of Salesforce Marketing Cloud Engagement to recommend process and customer experience efficiencies

• Additional duties as assigned

Skill and Competencies:

• Excellent communication, prioritization, and cross-functional management skills 

• Comfortable analyzing funnel performance and making data-driven decisions

• Detail-oriented self-starter and problem solver with a drive for continuous improvement

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, or related fields 

• 5+ years of experience in direct-to-consumer lifecycle, CRM, digital and/or email marketing

Preferred Qualifications:

• Proficiency with Tableau, JIRA, Miro, and Salesforce Marketing Cloud

Location: Our office follows 4 days onsite and 1 day remote schedule.

Travel: Occasionally, less than 25%