Summary:
What We’re Looking for:
We are seeking a results-driven Marketing Manager, Lifecycle Management, who is passionate about bringing lifecycle lead generation programs to life and delivering results. This role supports ideation, development, implementation, and optimization of targeted marketing campaigns to attract, engage, convert and win back customers. Focus will be on email, SMS, and direct mail channels. The right candidate will support our go-to-market strategy through close partnerships across marketing, analytics, legal, compliance, and technology teams, as well as with our agency and vendor partners.
Who You Are:
You have a passion for data-driven marketing, customer segmentation, and personalization. You are driven by a curiosity to test and learn quickly to identify opportunities. You focus on delivering on business goals and thrive on delivering an excellent customer experience.
Duties and Responsibilities:
Campaign Management & Execution
Support strategy and execution for lifecycle campaigns that includes engagement, unit growth, conversion rate optimization, and customer experience performance
- Manage customer segmentation and targeting to deliver highly personalized and relevant messages at scale
- Champion content management and recommendations that will drive deeper engagement with leads
Responsible for campaign intake, requests, and validation for email, SMS, direct mail, channel-specific landing pages, and potentially other channels in the future
Maintain and improve processes and documentation in support of campaign execution, reporting, and on-time launch dates
- Facilitate execution for ongoing and test campaigns by submitting and aligning list requests in the internal CDP with the Advanced Analytics team
Support quality assurance through testing to ensure readiness to launch
Cross-Functional Collaboration
Partner cross-functionally across teams to deliver improvements that drive measurable results
Remain current on internal business systems and processes that can impact campaigns
Ensure all communication is compliant with relevant laws and regulations and partner with vendor(s) to manage email deliverability and inbox placement
Performance Analysis, Testing & Experimentation
Work with Analytics and within Tableau dashboards to report on campaign and test performance
Champion aggressive test, learn and scale strategy
- Use data to drive decisions, leveraging analytics, experimentation, and customer insights to guide
Identify campaign optimization opportunities that improve efficiency and performance
Journey Mapping
Identify and map customer journeys by campaign
Recommend new campaigns and/or journeys based on performance and data analysis across cadence, frequency, and cross-channel experience
Utilize knowledge of Salesforce Marketing Cloud Engagement to recommend process and customer experience efficiencies
Additional duties as assigned
Skill and Competencies:
Excellent communication, prioritization, and cross-functional management skills
Comfortable analyzing funnel performance and making data-driven decisions
Detail-oriented self-starter and problem solver with a drive for continuous improvement
Minimum Qualifications:
Bachelor’s degree in Marketing, Business, or related fields
5+ years of experience in direct-to-consumer lifecycle, CRM, digital and/or email marketing
Preferred Qualifications:
Proficiency with Tableau, JIRA, Miro, and Salesforce Marketing Cloud
Location: Our office follows 4 days onsite and 1 day remote schedule.
Travel: Occasionally, less than 25%
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in direct-to-consumer lifecycle, CRM, digital and/or email marketing
- Experience designing, executing, and optimizing lifecycle lead generation and engagement campaigns
- Experience with customer segmentation, personalization, and campaign targeting at scale
- Experience executing campaigns across email, SMS, direct mail and supporting channel-specific landing pages
- Strong communication, prioritization, and cross-functional management skills
- Ability to analyze funnel performance, use data to drive decisions, and run experimentation/testing
- Experience working with a Customer Data Platform (CDP) and coordinating list requests with analytics teams
- Proficiency with Tableau, JIRA, Miro, and Salesforce Marketing Cloud
- Knowledge of Salesforce Marketing Cloud Engagement
ADT Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ADT and has not been reviewed or approved by ADT.
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Retirement Support — A 401(k) with a per‑paycheck company match and the possibility of an additional year‑end contribution is positioned as competitive. Feedback suggests this is a reliable anchor of total compensation value.
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Parental & Family Support — Paid parental leave, adoption/infertility support, and childcare discounts are highlighted as part of the package. Feedback suggests these offerings add meaningful non‑cash value across different employee groups.
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Wellbeing & Lifestyle Benefits — Core medical/dental/vision coverage is paired with an EAP, wellbeing programs, and employee discounts, with noted emphasis on mental‑health initiatives. Eligibility beginning the first of the month after 31 days in many roles reinforces accessibility and day‑to‑day usefulness.
ADT Insights
What We Do
ADT is the most trusted brand in smart home and business security. Through innovative products, partnerships and the largest network of smart home security professionals in the United States, we connect and protect what matters most to our customers at home, work and on the go. For more information, visit www.adt.com.
