The Marketing Manager drives business growth across the LATAM region by designing and leading the regional marketing plan, ensuring alignment with global strategy while tailoring initiatives to local market needs. Serving as a strategic business partner to the General Manager of LATAM, this role focuses on marketing strategy, planning, and budget ownership, with execution delivered through internal teams and external partners.
Essential Duties and Responsibilities:
- Develop and own the LATAM marketing plan, translating global direction into impactful regional initiatives.
- Partner with the General Manager of LATAM to ensure marketing strategy supports overall business objectives.
- Define priorities and program mix (events, digital, partner marketing, demand generation) in collaboration with corporate and local stakeholders.
- Manage the regional marketing budget, ensuring efficient allocation of resources and measurable ROI.
- Provide strategic guidance to execution teams, agencies, and partners, ensuring alignment and consistency across all programs.
- Monitor market and competitor trends to anticipate shifts, refine strategy, and maximize business impact.
- Contribute to demand generation strategy, connecting marketing efforts directly to pipeline growth.
Qualifications:
- Proven experience in developing and implementing effective marketing plans that drive business growth.
- Bachelor’s degree or certificate of completion of studies.
- Strong strategic mindset with the ability to bridge global vision and local market opportunities.
- Excellent communicator and influencer, skilled in building partnerships across cultures and organizational levels.
- Demonstrated expertise in budget ownership and resource optimization.
- Collaborative leader, able to provide direction and inspire execution teams toward shared goals.
- Fluency written and verbal communications in English and Spanish is a must.
Why work with us?
- Belong to an innovative company characterized by an excellent work environment.
- Be part of a regional work team with cultural diversity.
Top Skills
What We Do
BPOD is a company that serves as a platform for establishing and expanding the business of IT vendors in Emerging Markets.
BPOD forms a partnership agreement, adopting a franchise-like model, to represent the vendor in the region through a success fee structure.
The vendor benefits from a no-risk model that offers agility and supports growth for the region.
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