Product Marketing Manager

We are currently seeking a hands-on, results-driven Marketing Manager to join our North American Risk Advisory marketing team focused on Cyber and Data Resilience (CDR) initiatives. This marketer will own projects and strategy for Kroll’s largest business unit, CDR, including initiatives aligned to our largest alliance partner and strategic campaigns related to fast-moving AI risk. Kroll CDR combines cybersecurity, investigative and advisory capabilities, forming bespoke teams drawn from thousands of frontline incident response engagements, regulatory matters and complex cyber events each year. 

The position focuses on developing and executing multi-channel marketing strategies to drive business development, enhance brand visibility, and engage target audiences through various marketing initiatives. She/he will shape product positioning, build sales enablement materials, and drive cross‑selling campaigns that accelerate growth across Risk Advisory and Financial Advisory. 

This role requires a high level of organization, attention to detail, excellent writing, strong interpersonal and communication skills and an ability to work with stakeholders and vendors. The prospective candidate should have a minimum of 6 years of marketing experience, ideally in the professional services, financial services or technology sector.  

Day-to-Day Responsibilities:

• Collaborate with business and service line leaders to develop annual Marketing strategy and plans. 

• Plan, execute and manage integrated Marketing activities aligned to strategy and plan. 

• Develop a multi-channel content strategy and calendar in collaboration with practitioners, and internal thought leadership priorities and stakeholders. 

• Plan and execute virtual and live conferences, sponsorships, and firm-hosted events. 

• Elevate practitioner profiles and maximize brand exposure through public relations activities. 

• Refresh sales tools, pitch decks, and collateral to enhance presentation formats. 

• Collaborate with practitioners to translate client issues into go-to-market messages. 

• Develop and compose content for email, social media, and digital advertising campaigns 

• Assist with developing and maintaining the marketing budget, tracking expenditures, managing invoice reconciliation and measuring ROI.  

• Build and maintain a mailing list database for the service lines in Salesforce and work closely with the Marketing Segmentation team on direct email marketing campaigns. 

• Build GTM strategies, including messaging, positioning, launch plans, and collateral, to promote CDR services to Risk Advisory and Financial Advisory clients.

• Create key sales collateral and training materials that enable customer‑facing teams to effectively position and sell CDR and Transformation services. 

• Collaborate with digital, content, and events teams to develop product‑focused campaigns that drive awareness, pipeline, and adoption. 

• Collect customer insights across MDR and Retainer clients through surveys, interviews, and feedback loops to inform messaging and service evolution. 

• Coordinate internal go‑to‑market collaboration sessions with marketing, sales, alliances, and capability leads to ensure alignment, visibility, and campaign success.  

• Stay abreast of the market landscape and trends, sharing learnings, best practice and insights with the Marketing team and business stakeholders. 

   

Essential Traits:

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred. 

• Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels.   

• B2B or professional services marketing experience preferred. 

• Superb written, copy editing and oral communication skills. Strong project management skills with experience with project management systems (i.e. Monday.com) 

• Exposure and working knowledge of Salesforce and marketing automation tools is an asset 

• Time management and prioritization skills, ability to work well under pressure. 

• Strong interpersonal skills, a team player capable of collaborating across a global organization. 

• Passion for marketing and driving business results. 

• Ability to work well under pressure and manage conflicting priorities. 

• Experience working with sales teams and consulting practitioners. 

• Excellent written and verbal communication skills with high energy and a positive attitude. 

• Ability to prioritize projects and thrive in a fast paced, multi-tasking environment. 

About Kroll 

Join the global leader in risk and financial advisory solutions—Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you'll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients’ value? Your journey begins with Kroll. 

In order to be considered for a position, you must formally apply via careers.kroll.com.

Kroll is committed to equal opportunity and diversity, and recruits people based on merit. 

The current salary range for this position is $150,000 to $200,000 CAD

#LI-Hybrid

#LI-TB1