Job Title: Product Marketing Manager
Location: Mississauga, ON (HQ)
Employment Type: Full‑time
Work Model: Hybrid
Additional Information: This role does not offer visa sponsorship or relocation assistance.Who We Are -SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility. Thousands of companies around the world depend on us to secure, manage and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator — clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.
What We’re Looking For -As a part of SOTI's ongoing evolution as a technology leader, we are expanding our Product Marketing function, aiming to improve product adoption, reach growth targets, support our partner network, and tell a compelling, cohesive story about our products. Reporting to the Senior Manager, Product Marketing, the new Product Marketing Manager will own the value proposition, positioning, and go-to-market strategy for SOTI Snap, SOTI Connect, and SOTI Identity. You will act as the connective tissue between Product Management, Sales, and Sales Enablement by translating technical capability into real, tangible value that will resonate with IT leaders, end users, and partners.
What’s in it for you? -The People - Our people are our most important resource. From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasises personal growth, continuous innovation, and fun.
The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.
Own product marketing for part of the SOTI One Platform.
Draft compelling stories and content about SOTI products that drive high quality leads, new feature adoption, and revenue growth.
Act as the subject matter aspect for all go-to-marketing activities surrounding your assigned product line.
Support demand generation activities by writing and editing detailed product-centric blogs, brochures, and web content.
Work closely with the Product Management Team on new feature development, ensuring that our product roadmap is centered on real market need and competitive displacement.
Collaborate with Sales Engineering, Sales Enablement, Sales Development, and Sales to ensure that they have the tools and knowledge required to complete their duties effectively.
Research and understand the needs of our buyers and partners.
Ensure brand and messaging consistency for any client facing activities relating to your assigned product line.
2-4 years of B2B SaaS experience in Product Marketing, growth marketing, partner marketing, or a related field.
Basic to advanced understanding of the modern IT landscape. Experience in mobile device management, print management, IoT, or Low Code platforms considered an asset.
Experience working with technical product managers.
Excellent writing and editing skills with an eye for detail. A portfolio of published writing is a bonus (e.g. blogs, eBooks, research reports).
Outstanding communication and cross-group collaboration skills with comfort working across multiple time zones and cultures.
Strong time and project management skills with a proven ability to handle multiple competing priorities with ease.
Experience executing projects across a cross-functional marketing team (graphic design, video, communication, product marketing, field marketing, website, and more).
Skills Required
- 2-4 years of B2B SaaS experience in Product Marketing, growth marketing, partner marketing, or related field
- Understanding of the modern IT landscape
- Experience working with technical product managers
- Excellent writing and editing skills; portfolio of published writing is a bonus
- Outstanding communication and cross-group collaboration skills; comfortable working across multiple time zones and cultures
- Strong time and project management skills with ability to handle multiple competing priorities
- Experience executing projects across a cross-functional marketing team (design, video, product marketing, field marketing, website, etc.)
- Experience in mobile device management, print management, IoT, or Low Code platforms
- Portfolio of published writing (blogs, eBooks, research reports)
What We Do
SOTI is a global provider of enterprise software solutions that go beyond traditional MDM/EMM/UEM. For over 25 years, SOTI has been trusted by companies to get the most out of their mobile operations. It continues to be recognized as an industry leader and an innovator in the mobile management space and beyond. With the SOTI ONE Platform, businesses get the most out of smartphones, tablets, wearables, cameras, POS terminals, kiosks, scanners and more. Additionally, SOTI enables organizations to rapidly build mobile apps to replace paper-based processes and manage enterprise-grade printers
