Marketing Manager, Korea

Job Description 

Since 1996, iHerb has continued its mission to provide a wide selection of health and wellness products to individuals around the globe at a reasonable cost. iHerb remains vigilant in its pursuit to ensure it maintains an expansive selection of over 35,000 online products to its customers in over 150 countries.  Our vision is to be the dominant health and wellness brand globally and to provide the best value for natural products.

This role will be responsible for digital marketing and managing daily KPIs, pacing, tracking, managing budgets, analyzing data, all paid marketing management. This role encompasses a diverse set of responsibilities, including leading performance media and driving successful overall digital marketing initiatives. The role will impact the Korea growth strategy, working at both the strategic level and at the tactical level.  This role requires strong analytical skills, day to day KPI management, as well as collaborating with cross functional team members internally as well as externally with the partner’s teams.  

• Drive customer acquisition strategies to attract new buyers and increase customer retention through marketing tactics.
• Define key metrics to set and measure performance per channel within agreed budgets. 
• Build and execute scalable paid media structures and activity to ensure we can maximise spend and return. 
• Report daily, weekly results and progress against spend and sales plan.  Analyze channel reports, translate findings into insights and actionable growth tactics 

• In partnering with HQ Paid Marketing team, develop paid media strategies aligned with the company’s goals, negotiate local media buys, explore new channels, and launch partnerships to enhance visibility with key focus on growing our customer base.
• Identify trends in new media, digital media and the product space, formulate plans and strategies around these trends. 
• Manage Korea specific promotions, curations and coordinate with global teams on for retention campaigns.
• Work with cross-functional teams to create and execute localized campaigns that resonate with local and global customer segments.
• Manage local agencies in improving impact and relevancy to Korean customers.
• Support Korea team to define commercial strategies and trade marketing calendar to accelerate sales.

Minimum Qualifications

The ideal candidate should demonstrate strong understanding of the e-commerce landscape, global paid channels (such as Google, META), and genuine passion for digital marketing, particularly in driving performance-based results. This passion fuels their motivation to stay updated with industry trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Location:

Remote/hybrid role, based in Seoul, Korea 

Experience and Education Requirements: 

Minimum 6 years of relevant e-commerce experience

Bachelor’s degree required.

Must be fluent in Korean and working level English

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