Marketing Manager (Japan)

The Job

The Marketing Manager is responsible for enhancing the customer experience through the implementation of integrated online and offline programs. This role focuses on driving cross-sell and upsell opportunities, customer retention and increasing our strategic relationships with customers by building C-level executive engagements and support your local area with digital campaigns and events. The successful candidate will lead integrated marketing campaigns, execute personalized C-suite Account-Based Marketing (ABM) initiatives in the local market, manage customer communications, and foster a customer user community to facilitate knowledge-sharing. 

Key Accountabilities 

• Develop the customer engagement strategy for the local market and develop close understanding and relationships with our customers

• Work with global performance and content team to develop and execute integrated and targeted upsell and cross sell campaigns for existing customers to influence pipeline, increase customer lifetime value, and reincluding optimizing campaign performance

• Organise and promote events in your local area in accordance with the local marketing plan and priorities

• Collaborate with sales to execute personalized ABM campaigns targeting C-level executives in strategic accounts in the market, including success measurement and adjusting strategies for optimal engagement and results

• Create and manage programs to encourage customer referrals and recommendations, including tracking and reporting on the effectiveness of referral initiatives

• Oversee strategic customer communications to enhance customer engagement and satisfaction, keeping them aware of the latest technology advancements and benefits, whilst ensuring consistent messaging and branding across all communication channels

• Establish and nurture a customer user community for knowledge-sharing and collaboration, using both online and offline channels, and including monitoring and enhance community engagement

• Designing thought leadership and customer programs for the local market

• Forge a synergetic approach with corresponding market level peers for awareness, demand new logos and engagement for strategy and seamless execution 

Important working relationships 

• Sales leadership in the local market

• Portfolio and industry marketing

• Brand marketing and communications

• Performance and content marketing

• Enterprise and regional marketing  

Essential requirements 

• 5+ years of marketing experience with a focus on customer engagement

• Proven ABM and referral program execution skills

• Strong project management and analytical abilities

• Excellent communication and C-level influencing skills

• Experience in building online customer communities is desirable

• Proven record of putting customer experience at the forefront of campaign and program planning

• Successful record of enabling and partnering with sales to achieve revenue goals

• Leadership and initiative to drive business objectives

• Exceptional planning, project, and management skills

• Ability to understand the impact of decisions on other areas of the business

• Ability to gain acceptance from management for plans and budgets

• Driven by staying current and experimenting with marketing and marketing technology

• Readily adaptable to changing market and organizational requirements

• Deep understanding of what signals are important to a customer experience and buying process

• Deep understanding of the B2B sales cycle and how to identify opportunities to maximize revenue growth

Desired skills

• Strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes

• Excellent communicator with proven ability to clearly convey complex ideas and data

• Highly collaborative team player who thrives in a fast-paced matrix organization and can motivate others