Marketing Manager, GTM

Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
As a Marketing Manager for DISH, you will oversee campaigns and initiatives that define our brand story, engage target audiences, and drive annual sales goals. Your role involves executing the annual Video Services Go-To-Market Calendar, leading tactical campaigns based on long-term strategies, and launching new product offers. You'll work cross-functionally to align objectives and produce comprehensive Business and Initiative Briefs, ensuring thorough performance reporting and seamless execution. This is a high-energy role for a well-rounded business professional who can hit the ground running and drive results immediately. This role is demanding given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow a critical channel for DISH.
Key Responsibilities:

• Coordinating annual marketing offer strategy (cross-tactic; cross sales channels), inclusive of core pricing, technology launches, free/GWP, gift cards, partner co-marketing, competitive response, faux offers and more
• Maintaining toolkits and fact sheets for ongoing initiatives including gathering results post-campaign
• Providing feedback to creative agencies with minimal oversight from senior leadership
• Developing strategy, implementing and executing marketing cross-sell campaigns, including Wireless, Internet and other cross-portfolio opportunities with minimal oversight
• Coordinating resources required for executing with excellence - including business brief, business rules, disclaimers/requirements, marketing guidelines, marketing fact sheets, and review/approval processes
• Taking the lead in campaign-level performance share-out across teams, channels and tactics, including KPIs, message tests, offer testing and image testing

Skills, Experience and Requirements
Education and Experience:

• Bachelor's Degree in Marketing or related field
• Marketing Generalist with at least 5+ years of experience across full-funnel marketing: brand, digital, direct response, and partner marketing

Skills and Qualifications:

• Ability to think strategically about both customer and market information; comfortable analyzing marketing data to see big picture
• Ability to influence and collaborate across various functional groups including Sales, Marketing partners (Digital, Insights, Analytics, Brand, PMO, Finance, etc) and Creative Agencies
• Strong interpersonal skills that encourage team collaboration and promote enthusiasm; build trust with external and cross-functional partners
• Must be results-oriented and have an understanding of metrics and data, as well as the ability to make recommendations to leadership based on key information alongside Finance and Marketing Analytics teams
• Effective communication skills and comfortable presenting to leadership; a problem solver; process and detail-oriented
• Thrives in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines

Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.