Marketing Manager - Growth and Customer Lifecycle Management

Key Responsiblites:

• Omnichannel Communication & Automation: Design and implement multi-step customer journeys and triggers (e.g., onboarding, upsell, re-engagement) via WhatsApp, SMS / RCS, app/website notifications and email. Audience segmentation expertise to optimize conversions and drive personalisation.
• Performance Marketing & Growth: Plan and manage digital ad campaigns (Google Ads, Facebook/Instagram, LinkedIn, affiliate channels) to acquire leads and drive bookings. Oversee SEO tactics and closely collaborate with the technology, sales and customer success teams to drive customer conversions. 
• MarTech Stack & Analytics: Own marketing platforms (automation, analytics, attribution tools) to measure and optimize funnel performance. Produce regular performance dashboards highlighting CPL, CAC, ROAS, conversion rates, and recommend data-driven improvements.
• Reporting & Budget Allocation: Manage the digital marketing budget, allocating resources to high-performing channels. Report insights with a focus on ROAS & ROI, campaign outcomes, and future strategies.

Qualifiers:

• Minimum 4 years of experience in growth & performance marketing roles.
• Preferred prior experience : Startups, D2C (Consumer Goods / High frequency services), Agencies (Digital / Social / Production)
• Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo, MoEngage, WebEngage).
• Expertise in performance marketing (Google Ads, Facebook Business Manager, LinkedIn Ads) and attribution modeling.
• Skilled with analytics platforms (Google Analytics, data dashboards, BI tools).
• Experience in customer lifecycle management and segmentation.
• Passion for sports and understanding of the sports industry is a plus.