Marketing Manager, Global Campaigns

Job Description

Overview:

Zendesk is seeking a Marketing Manager, Global Campaigns located in San Francisco, Seattle, or Austin to drive the execution of integrated demand generation campaigns for our two flagship event campaigns—AI Summit and Relate. These high-impact, global campaigns drive engagement across the funnel and are our biggest pipeline creators in marketing.

In this role, you’ll partner closely with regional marketing, product marketing, creative, events, and sales teams to ensure flawless campaign execution—from initial planning through post-event follow-up. You’ll bring structure, collaboration, and momentum to complex workstreams while balancing multiple stakeholder needs and timelines.

The ideal candidate has experience developing personalized content, knows how to evolve messaging for stages of the buyer journey, is detail-oriented, and comfortable managing fast-paced, cross-functional projects. You thrive in ambiguity, are quick to take initiative, and bring a team-first attitude. Experience with event-based campaigns, content writing, and audience segmentation is a big plus.

Responsibilities:

• Campaign execution: Lead the execution of full-funnel demand generation campaigns for flagship events. This includes defining campaign components, building integrated marketing plans, developing timelines, QAing deliverables, and making data-driven recommendations to optimize impact across the funnel.

• Content creation: Craft content that aligns with the buyer journey and effectively nurtures leads at every stage. Collaborate with product marketing to create engaging assets—such as emails, digital events, reports, demos, customer spotlights, and datasheets—and ensure messaging resonates with segmented target audiences. Leverage insights to build a compelling, conversion-focused content strategy.

• Cross-functional collaboration: Act as the central connector across internal teams and external partners to align on deliverables, timelines, and campaign goals. Own the logistics and execution details, proactively sharing updates and flagging risks to keep workstreams on track.

• Campaign toolkits: Develop and maintain robust campaign toolkits with messaging, creative assets, and activation guidance tailored for regional and partner use. Regularly gather feedback from regional teams to refine and improve campaign effectiveness and scalability.

• Performance & optimization: Work closely with marketing ops and analytics to track campaign performance, assess pipeline impact, and identify opportunities for improvement. Ensure timely, strategic follow-up plans are in place to convert engagement into qualified pipeline post-event.
   

Qualifications:

• 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)

• Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies

• Strong and proven writing and messaging skills

• Proven ability to manage complicated, multi-channel marketing campaigns

• Previous work managing outside agencies effectively

• Quick learner with the ability & agility to thrive in a fast-moving, changing environment

• Creative and innovative with a knack for improving programs and problem solving 

• Strong organizational skills with keen attention to detail

• Ability to use data insights to optimize campaign performance 

• Strong communication skills across all levels, from marketing and sales professionals to executives 

• Positive attitude, collaborative, energetic, and optimistic

• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change 

• A bias for fast but thoughtful action, results, and delivery with a high-quality bar

#LI-WO1

The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

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Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.