MARKETING MANAGER (F/H)

The Marketing Manager is responsible for leading the marketing group within the Marketing & Education department for the France EP organization.

The Marketing Manager is responsible for strategic planning and executing Abbott Medical marketing strategies in the French market, support technical- and medical-knowledge transfer to ABT employees to ensure their professional know-how, competence and behavior within the market. The Marketing Manager is closely working together with the ABT South and EMEA Marketing and Education teams to ensure both development and execution of all marketing strategies/ programs that meet the Countrie’s short and long term objectives and achieve France’s targets in compliance with laws and regulations.

ROLES & RESPONSIBILITIES:

• Managing operational marketing in France.
• Lead, direct, evaluate and develop a group of Product Managers, Education Specialist, Business Support Specialists, Coordinators for adaptation of global strategies to local need and operational marketing tasks.
• Set timelines and define personnel requirements with the field staff and the HR department
• Develop Educational Programs locally and in cooperation with South partners & EMEA education
• Develop Therapy Development projects to leverage clinical knowledge to our customers
• Support French Sales & Marketing Meetings
• Understand the market dynamics in the country related to products, public health and the economic environment, to identify possibilities in order to gain market share
• Analyze results of executed strategies to assure achievement of company sales and profit objectives.
• Analyze competitors’ products, design a marketing database.
• Collect data and feedback from customers to improve knowledge of market trends and customer needs.
• Implement advertising objectives, recommend choice of media and allocation of resources so advertising campaigns are effective and appropriate for intended audience.
• Monitor potential back order situations, minimize impact and suggest contingency strategy.
• Support new product launches and clinical studies in collaboration with the relevant teams.
• Provide support to Sales Force in managing KOL (organizing meeting, congresses, events to improve knowledge of EP portfolio
• Provide support to Country Managers, Regional Sales Managers, Business Development Manager and Clinical Department and Supervisor for any additional tasks and projects .

EDUCATION & COMPETENCIES

• Degree in Engineering or
• Technical Education, preferably on Cardiac Electrophysiology, minimum of 3 years’ experience in the technical support in Cardiac Electrophysiology or Medical Device
• Good knowledge of English, both written and verbal
• Good knowledge of MS Windows and MS Office, etc.
• At least three years in similar activities (Marketing or Technical support in medical devices)
• Prior experiences in Marketing Positions in Multinational companies
• Team Player, strong organizational and administrative ability coupled with good communication and interpersonal skills, good communication, helpful and positive attitude