Marketing Manager, Events & Partnerships

JOB SUMMARY

We are seeking a highly skilled and motivated Marketing Manager to lead the development and delivery of marketing campaigns for in-person events and third-party partnerships. This role will focus on creating, implementing, and optimizing strategies to attract, engage, and convert new customers while driving revenue growth and increasing brand awareness with clear accountability for delegate revenue. A significant part of this role will involve developing and executing marketing campaigns for our flagship conferences, with a focus on increasing delegate registrations, revenue, and deepening partner engagement.

The Marketing Manager will serve as the primary marketing lead for in-person events and partnerships, collaborating closely with the Senior Manager, Global Events to deliver high-impact, audience-focused campaigns that align with revenue targets, audience strategies, and go-to-market execution, ensuring campaigns are delivered on time, on budget, and with measurable impact.

The ideal candidate has proven experience in executing data-driven marketing campaigns, managing complex project workflows, and coordinating across multiple internal and external stakeholders to achieve measurable results. They will also bring curiosity, creativity, and a data-informed approach to continuously enhance campaign performance.  

KEY RESPONSIBILITIES

• Event Marketing & Partnership Management: Work closely with the Senior Manager, Global Events to inform on industry trends and best practices, execute audience activation strategies for target audiences, to deliver organizational goals.
• Campaign Execution: Design and manage multi-channel demand generation campaigns to operationalize strategic audience engagement plans to enhance event visibility and drive delegate registrations for flagship conferences. Apply a test-and-learn approach to introduce new ideas, tactics, and creative solutions that enhance reach, engagement, and conversion.
• Content Development: Accountable for drafting, editing, and finalizing compelling events and campaign copy in collaboration with appropriate business units, that resonates with target audiences, drives engagement and converts initial interest to purchase.
• Channel Marketing: Manage campaign operations across channels, including social media, web, video, and email. Create, refine, and execute emails in Salesforce Marketing Cloud using standardized CFA Institute marketing processes.
• Collaboration with Partners: Build and maintain relationships with external partners and internal stakeholders to coordinate logistics, ensuring campaigns meet strategic partnership objectives.
• Performance Analysis & Reporting: Monitor, analyze, and report on campaign performance metrics to measure ROI, identify areas for improvement, and optimize future strategies.

QUALIFICATIONS

• Bachelor’s degree with a minimum of 5 years of experience in marketing, audience engagement, campaign management, or a similar role
• Demonstrated success in executing integrated marketing campaigns across digital platforms and in-person events
• Proven ability to create compelling narratives that simplify complex topics for diverse audiences
• Basic knowledge of and interest in the global financial services industry preferred
• Proficient in MS Office and marketing tools such as Adobe Analytics, Tableau, and Salesforce
• Strong team player with excellent interpersonal and stakeholder management skills
• Highly organized and detail-oriented, with the ability to manage multiple priorities effectively
• Creative problem-solving skills and a self-motivated, driven approach

TBC

About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees’ well-being, offering industry-leading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness, education, and support programs

If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to [email protected] noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.

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