Marketing Manager, Content - 12 month FTC

Company Description

Informa Tech informs, educates and connects the technology community through world-class research, training, events and media. A vibrant community of over 1,000 colleagues across 19 locations, we’re dedicated to inspiring the tech community to design better, to build better.

Which is why we champion you, the individual, to make an impact through change and innovation. Life at Informa means more freedom and fewer barriers. Our entrepreneurial spirit runs deep, encouraging our team to stick their hands up to spark innovation, or get stuck in to deliver amazing results. It’s time to feel the impact of your work and enjoy making a difference. Are you ready to start your future, today?

Job Description

This is an exciting opportunity to join the team behind The AI Summit Series, part of the Future Tech Events division within Informa. We’re on the hunt for that special hybrid of Content Marketer and Copywriter – a person who can produce engaging, valuable content with one stroke and compelling, action-provoking copy with another.

Reporting to the Marketing Director for The AI Summit Series, you’ll work across our global portfolio of leading B2B events in the commercial AI space. We’re looking for someone who loves coming up with creative ideas to engage prospect customers, using insight with data to produce the right content for each stage of the marketing funnel. Ideally, you’ll be familiar with working with Sales teams to produce professional, customer-centric materials that help drive new business and aid retention numbers.

WHAT YOU’LL BE DOING

• Accountable for all content marketing initiatives that drive traffic, engagement and event delegate leads, with the goal of increasing audiences, revenue and customer retention for all events in The AI Summit portfolio.
• Collaborating with the rest of the Marketing team for The AI Summit Series portfolio to produce annual marketing content calendars that align with KPIs and objectives.
• Creating the annual content marketing strategy and plan for all internal and external content launches.
• Working with the Central Comms teams to share updates from the portfolio, for PR and internal comms purposes.
• Briefing the Central Content Ops team for the creation of additional collateral / assets to support content marketing efforts
• Managing and delivering ad-hoc content requests to support campaign KPIs e.g. infographics, social cards, articles/interviews, website updates, and Summit Series content e.g. videos
• Acting as main point of contact for freelance copywriters (and some designers).
• Writing copy for our websites, ensuring best practices are followed to enhance SEO, including working with the Central SEO team
• Onsite management (at key events) of customer/client interviews to be used in content marketing
• Creating long-form and short-form content that helps achieve marketing campaign goals
• Using data and insights to optimise digital content and to inform future plans
• Producing customer collateral and sales enablement materials
• Monthly reporting on content marketing performance against KPIs, campaign objectives

Qualifications

• Three or more years’ experience in content marketing and/or copywriting
• Fantastic writing skills
• Ability to write marketing content for agreed value propositions, in-house style and with brand consistency
• Creativity, entrepreneurialism and adaptability; willing to take measured risks with a ‘test and learn’ approach
• Ability to quickly identify key insights which can be used to help the brand and business evolve
• Strategic and analytical skills, with a knack for seeing the bigger picture
• Experience working with MarTech such as Eloqua, Google Analytics, Ceros (content platform)
• Ability to work on a matrix-style environment with a variety of teams and stakeholders

Additional Information

Just as no two days are the same, at Informa Tech we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn’t happen by chance. We actively work to create a shared culture. It’s a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 25 days annual leave, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits 
• Work with high quality specialist products 
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• Share-Match options - become a shareholder
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process! 

See how Informa handles your personal data when you apply for a job at https://www.informa.com/talent/informa-applicant-privacy-notice/