Everyone Deserves To Feel Confident & Beautiful Everyday.
The Role
Lead and execute consumer engagement strategies, manage events, collaborate across teams, analyze performance, and oversee budget management.
Summary Generated by Built In
ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.
ABOUT THIS ROLE
Patrick Ta Beauty is looking for a skilled and experienced Marketing Manager, Consumer Engagement, to lead and drive the execution of consumer engagement across social, partner creators/influencer, events and experiential activation. This role will be an integral part of the consumer engagement team, ensuring every launch, campaign and partner activation maximizes brand visibility, elevates the equity of the brand and enhances the consumer experience.
The ideal candidate brings deep knowledge of prestige beauty marketing, is highly collaborative, and thrives in a fast-paced, entrepreneurial environment. The candidate is a strategic thinker with a passion for bringing holistic marketing campaigns to life that connect brand, product, and artistry seamlessly. This role will partner closely with Brand Marketing, Social, Influencer, Creative and Product Development teams to build best-in-class consumer engagement strategies that support brand goals and deliver high-impact moments that drive brand engagement, earned media and commercial results. This role will report to the Senior Director of Consumer Engagement and will be a key member of the marketing team.
ROLES & RESPONSIBILITIES
Consumer Engagement Strategy & Execution
WE THINK YOU’LL BE A GREAT FIT IF…
Required
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization
WHAT WE OFFER
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.
ABOUT THIS ROLE
Patrick Ta Beauty is looking for a skilled and experienced Marketing Manager, Consumer Engagement, to lead and drive the execution of consumer engagement across social, partner creators/influencer, events and experiential activation. This role will be an integral part of the consumer engagement team, ensuring every launch, campaign and partner activation maximizes brand visibility, elevates the equity of the brand and enhances the consumer experience.
The ideal candidate brings deep knowledge of prestige beauty marketing, is highly collaborative, and thrives in a fast-paced, entrepreneurial environment. The candidate is a strategic thinker with a passion for bringing holistic marketing campaigns to life that connect brand, product, and artistry seamlessly. This role will partner closely with Brand Marketing, Social, Influencer, Creative and Product Development teams to build best-in-class consumer engagement strategies that support brand goals and deliver high-impact moments that drive brand engagement, earned media and commercial results. This role will report to the Senior Director of Consumer Engagement and will be a key member of the marketing team.
ROLES & RESPONSIBILITIES
Consumer Engagement Strategy & Execution
- In close collaboration with the Senior Director of Consumer Engagement, build and execute consumer engagement activities that align brand and product with commercial calendars and deliver against key business goals and marketing objectives.
- Own the Consumer Engagement & Activation marketing calendar, syncing campaigns, brand social, partner/creator integrations, promotions, and retail activations across all channels (including DTC and retail) to maximize high-impact brand visibility and earned media value.
- Collaborate with internal teams and external partners to deliver consistent brand, product and artistry storytelling across paid, owned, and earned media. Ensure consistency of brand identity across all activations and brand touchpoints.
- Analyze performance and optimize campaigns to drive growth and engagement.
- Manage timelines, deliverables, and internal communication to ensure on-time, high-quality execution.
- Lead the planning and execution of brand events including product launches, creator events, trade events and experiential activations from concept to execution.
- Manage the event calendar to maximize brand opportunities, support launches and core product and ensure full visibility across teams. Maximize the calendar of Patrick Ta the makeup artist, finding new ways to be in the cultural conversation and distinguish the brand through consumer engagement activities.
- Maintain and regularly update event guidelines to ensure consistent and aligned approach across all markets. Collaborate cross-functionally to align regional activities with global brand priorities.
- Track, optimize and report performance of events and experiential moments, create post-mortem reports and regular industry competitive analysis.
- Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities.
- Build performance recaps and present strategic recommendations to leadership.
- Partner with the senior director in the detailed tracking and management of the consumer engagement budget ensuring that all spends are accurately maintained across all channels
WE THINK YOU’LL BE A GREAT FIT IF…
- You’re a leader & a creative problem solver. You possess strong creativity and apply out of the box thinking to the work you do. You have a credible and knowledgeable point of view and can get others motivated and onboard.
- You’re a strong communicator & relationship builder. You have a reputation for being a collaborative team player, bringing others on the journey and building alongside them. You foster relationships through dependability, accountability and mutual respect.
- You’re driven & resourceful. You are a self-motivator with the ability to work on multiple projects, manage several partners (internal and external) and you meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
- You’re deeply knowledgeable about beauty and culture. You love beauty and stay on top of the latest trends in our industry, but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of what’s driving trend and how that applies to the consumer environment.
Required
- 5+ years of experience in events, influencer marketing or digital/social commerce, preferably within beauty or lifestyle. Experience with Sephora or comparable prestige retailer a plus.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven ability to manage complex events, creator partnerships and internal cross-functional relationships.
- Strong analytical skills with experience interpreting creator and social reporting, and campaign KPIs. Deep familiarity across social platforms and creator-first activation.
- Proven ability to lead cross-functional teams and influence without authority.
- Strong communication skills and ability to present internally and externally effectively and with conviction.
- Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously.
- Ability to be both strategic and hands on. Possess a proactive, solutions-oriented mindset with a passion for prestige beauty.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization
WHAT WE OFFER
- Bonus Opportunity
- Health Benefits
- 401 (k) With a Company Match
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
Salary Range Opportunity:
- The hiring range for this role is $100,000 - 118,000 USD
Skills Required
- 5+ years of experience in events, influencer marketing or digital/social commerce, preferably within beauty or lifestyle
- Bachelor's degree in Marketing, Communications, Business, or related field
- Strong analytical skills with experience interpreting creator and social reporting, and campaign KPIs
- Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines
Am I A Good Fit?
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The Company
What We Do
Everyone Deserves To Feel Confident & Beautiful Everyday. A beauty brand created by visionary co-founders, celebrity makeup artist Patrick Ta, established product specialist Rima Minasyan, and seasoned entrepreneur Avo Minasyan.
