The Role
The Marketing Manager will lead trade shows, manage partner acquisition, drive community engagement, and capture customer stories to enhance loyalty and referrals.
Summary Generated by Built In
Max Retail empowers independent retailers and brands to reach hundreds of millions of consumers through technology that makes multichannel selling as easy as “click, click, sold.” The platform connects sellers to top online marketplaces, automating listings, pricing, and fulfillment. By helping businesses move inventory faster and more profitably, Max Retail fuels a more circular, sustainable retail economy.
We are seeking a hands-on Marketing Manager, Community & Engagement who thrives at the intersection of events, partner activation, customer storytelling, and day-to-day communications. In this role, you’ll be directly responsible for executing trade shows and activations, building and engaging our partner referral network, managing the communications calendar, and capturing the authentic voice of our community.
This is an individual contributor role designed for someone who wants to own execution end-to-end — from negotiating trade show presence and delivering ROI, to acquiring industry partners like reps, planners, and service providers, to responding to customer messages on Instagram or Facebook in real time. Your work will directly drive stronger community connections, more referrals, improved conversion, and lasting loyalty.
What You'll Do:
Trade Shows & Events
- Lead planning and execution of trade shows and industry events — including negotiation, vendor/partner coordination, booth activations, and lead management.
- Be on the ground gathering video and written testimonials, creating shareable content, and driving customer engagement.
- Develop structured post-event follow-up campaigns to maximize conversion and measure ROI.
Partner Acquisition & Activation
- Identify, recruit, and onboard industry partners — including sales reps, planners, and service providers — into Max Retail’s referral network.
- Build referral enablement programs and toolkits that make it easy for partners to successfully refer retailers.
- Activate and nurture partners through ongoing communications, education, and recognition campaigns.
- Track referral performance and optimize incentives to increase partner engagement and retailer acquisition.
Customer Engagement & Community Building
- Own and execute the communications calendar across email, social media, and in-app channels.
- Drive all proactive owned social media efforts.
- Respond directly to customer inquiries and engagement across platforms like Facebook, Instagram, and LinkedIn.
- Develop programs to highlight and amplify customer success stories, turning sellers into brand advocates.
- Create surprise-and-delight moments that strengthen relationships and foster loyalty.
Content & Storytelling
- Capture, edit, and distribute customer video and written testimonials for use in campaigns and across digital channels.
- Generate user-focused content during events and community activations to keep our story fresh and authentic.
- Ensure all messaging is timely, relevant, and designed to convert.
Performance & Optimization
- Monitor campaign performance, conversion rates, referral activity, and ROI across events, partner programs, and channels.
- Provide regular insights and reporting to leadership on what’s working, what’s not, and where to double down.
- Continuously refine community and partner engagement strategies based on data and feedback.
Who You Are:
- 5+ years of experience in B2B marketing, community engagement, or partner/field marketing roles. (ideally with a focus on small businesses).
- Proven success planning and executing trade shows or field activations.
- Experience acquiring, onboarding, or managing referral partners or industry networks.
- Strong track record of managing customer-facing communications and social media engagement.
- Comfort being “in the field” — talking to customers, capturing testimonials, and creating content in real time.
- Highly organized with strong project management skills and a bias for execution.
- Passion for supporting independent retailers and building authentic community connections.
Skills Required
- 5+ years of experience in B2B marketing or community engagement roles
- Proven success in planning and executing trade shows
- Experience managing referral partners or industry networks
- Strong track record of managing customer-facing communications
Am I A Good Fit?
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The Company
What We Do
Max Retail is a secure online marketplace that enables over 2k brands and independent retailers to sell their excess inventory. Your unsold goods get exposure to a network of online and offline retailers that would otherwise be challenging or inaccessible to reach. Turn inventory faster. Improve your sell-through. Get qualified at MaxRetail.com.
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