The Role
Manage communications strategies for PUMA North America, overseeing media relations, PR materials, and agency relationships while measuring success and managing budgets.
Summary Generated by Built In
YOUR MISSION
- Support creation and execution of communications strategies for PUMA North America, managing efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
- Manage day-to-day media relations across consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
- Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
- Organize media interviews and event media attendance and coverage
- Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
- Work closely with the North America account marketing teams to communicate account specific programming and build interest
- Manage communications calendar for PNA
- Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
- Support with North America corporate and internal communications initiatives as needed
- Collaborate with other cross functional partners to build strong working relationships to ensure alignment and successful North America implementation of communications plans
- Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
- Act as a PUMA representative at events
- Assist in management of PR budget
- Bachelor’s degree in Marketing, Communications, or related field
- 2-4+ years relevant experience in communications roles
- Exceptional communication skills, both verbal and written
- Demonstrated success with strategic and measurable communications planning and execution in a fast-paced environment
- Proven experience in executing media relations and social media
- Proven ability to manage agency relationships
- Strong experience with writing press materials
- Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
- Experience working with both organic and paid partnerships (as needed) to drive brand awareness and engagement across campaigns, product launches and seasonal moments
- Existing relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
- Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
- Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
- Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
- Comfortable working in a fast-paced, agile environment with both global and local partners
- Position is based in Somerville, MA
Top Skills
Media Relations
Social Media
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The Company
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.
PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
