Marketing Manager, Comcast Business

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
This role is responsible for planning, executing, and optimizing localized marketing initiatives that support the Small Business (SB) and Enterprise (ENT) sales teams in achieving revenue goals and delivering exceptional customer experiences. The position oversees regional marketing campaigns, promotional activities, event execution, budget management, and sales enablement while leveraging market analysis and performance analytics to drive business results. The successful candidate will translate business objectives into actionable marketing strategies, develop data-driven pricing and packaging recommendations, and provide comprehensive reporting and insights to optimize campaign effectiveness and support broader organizational goals.
Job Description
Responsibilities:

• Manage and track marketing budgets to ensure expenditures remain within approved guidelines while identifying opportunities for cost savings and increased return on investment through new engagement models.
• Plan, coordinate, and execute local marketing promotions, events, and sales initiatives in partnership with regional sales teams.
• Translate business objectives into analytical frameworks that deliver customer, product, and market insights.
• Develop, maintain, and analyze demographic, competitive, and market data to support targeted marketing strategies.
• Collect, communicate, and evaluate marketing campaign information and customer feedback to ensure alignment and continuous improvement.
• Analyze subscriber, revenue, and campaign performance metrics to measure results against financial and business objectives.
• Prepare and present reports that evaluate the effectiveness and impact of marketing programs, promotions, and strategic initiatives.
• Coordinate, communicate, support, and evaluate sales campaigns, blitzes, and promotional activities to maximize regional performance.
• Identify innovative applications of analytics and business intelligence to improve marketing effectiveness and decision-making.
• Exercise sound independent judgment and discretion in managing projects and business priorities.
• Maintain regular, reliable attendance and work a flexible schedule, including evenings and weekends, as business needs require.
• Perform other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Campaign Performance Analysis; Marketing Campaign Reporting; Marketing Campaigns; Communication
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years