Marketing Manager, China

Responsibilities:

• Marketing, content planning, and scheduling on Chinese commerce platforms such as TMall, JD and Poizon.
• Introduce and execute innovative marketing strategies appropriate for the different platforms.
• Work closely with the senior teams and content team to ensure content alignment with our global regions.
• Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas.
• Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations.
• Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings.
• Manage on-site maintenance.
• Manage the growth and development of business on Chinese platforms.

Requirements:

• Bachelor’s Degree holder in Marketing, Business Administration or related disciplines.
• 5+ years work experience in a Marketing role, preferably in e-commerce or retail.
• Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture.
• Solid understanding of handling SEM campaigns and be able to derive insights from Google Analytics to facilitate tasks.
• Fluency in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage.
• Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously.
• Proficiency in Microsoft Excel, PowerPoint, and Word.