Marketing Manager, Campaigns & Growth

The Marketing Manager, Campaigns & Growth leads the planning, execution, and optimization of integrated marketing campaigns that drive demand generation across the U.S. & Canada.

This role partners closely with the Marketing Director and cross-functional teams—including product marketing, digital, events, and marketing automation—to deliver cohesive, high-impact campaigns that improve lead quality and pipeline performance.

In addition, this position leads and develops a team of marketing associates, ensuring strong execution, accountability, and continuous improvement.

This is a hands-on leadership role focused on building a more scalable, data-driven demand generation engine.

Primary Responsibilities

Campaign Strategy & Planning

• Work closely with Marketing Director to develop integrated, multi-channel campaign plans aligned with business priorities.
• Translate product marketing strategy and messaging into campaign execution plans.
• Define campaign objectives, target audiences, and success metrics.

Campaign Execution, Coordination & Optimization

• Support and drive end-to-end campaign execution, coordinating across:
  • Digital (paid media, web, social); Marketing automation (email, nurture); Events (in partnership with Sr. Event Manager)
• Ensure consistent messaging and seamless customer journey across all touchpoints.
• Manage campaign timelines, deliverables, and cross-functional alignment.
• Monitor campaign performance and identify opportunities to improve:
  • Targeting and segmentation
  • Lead quality and engagement
  • Overall campaign effectiveness
• Partner with Marketing Director to continuously refine and improve demand generation programs.

Performance Management & Optimization

• Track and analyze campaign performance across key KPIs:
  • MQL volume and quality
  • Conversion rates (MQL → SQL)
  • Engagement metrics
• Identify opportunities to improve campaign effectiveness through testing and optimization.
• Support development of reporting and performance insights for leadership review.

Cross-Functional Leadership & Team Management

• Act as the central point of coordination across:
  • Regional Product Marketing (RPM)
  • Marketing Automation
  • Social/Digital
  • Events
• Lead and develop a team of marketing associates, providing direction, coaching, and performance management to ensure high-quality campaign execution.
• Ensure strong alignment between product messaging and campaign execution.
• Partner closely with the Marketing Director to align team priorities with broader business and demand generation goals.

Process & Capability Improvement

• Support development of more structured campaign planning and execution processes.
• Help improve lead management workflows and campaign tracking.
• Contribute to building a more scalable and consistent demand generation approach.
• Leverage CRM, marketing automation, and analytics tools to enhance efficiency and scalability.

Other duties and special projects may be assigned based on business needs.

Key Qualifications

Experience:

• 5–8 years in B2B marketing, demand generation, or campaign management.
• Experience supporting multi-channel campaign execution.
• Strong project management and cross-functional coordination skills.
• Experience leading or managing a small team, with demonstrated ability to coach and develop talent.

Skills:

• Strong organizational and execution capabilities.
• Analytical mindset with ability to interpret campaign performance.
• Effective collaboration across teams and stakeholders.
• Experience with marketing tools (Salesforce, Marketo, etc.).
• Experience in healthcare, dental, or medical device industry preferred but not required.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• MBA or advanced degree preferred.

Travel:

• 10% or less domestic.

Salary Range: $90,000 - $110,000