Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is the ultimate home for anime worldwide, connecting millions of fans through streaming, theatrical releases, events, gaming, and beyond. As we accelerate our growth across Asia, we are seeking a Communications Senior Manager, Asia to lead regional communications strategy, strengthen Crunchyroll's brand reputation, and drive impactful storytelling that connects anime fans, media, partners, and industry stakeholders across diverse markets.
About the RoleAs the Communications Senior Manager, Asia, you will be responsible for developing and leading the communications strategy across emerging markets and opportunities to support broader regional initiatives. You will serve as the regional communications lead, shaping how Crunchyroll's brand, content, executives, and business priorities are represented across media, industry, and fan communities.
This role requires a strategic communications leader who can operate at both the corporate and consumer level—driving visibility for major anime launches, theatrical releases, partnerships, and fan experiences while also protecting and enhancing Crunchyroll's reputation across the region. You will act as a trusted advisor to regional leadership, provide executive communications counsel, lead crisis and issues management efforts, and oversee a network of agency partners across multiple markets.
Reporting to the Marketing Director, Asia, this role will play a critical leadership role in shaping Crunchyroll's communications strategy and long-term growth across Asia. The role will work closely with the Global Communications team, including the SVP, Communications, Senior Director of Corporate Communications, and the Director of Regional Communications & Strategy.
This role will be remotely based in Singapore.
What You’ll Do- Lead and execute Crunchyroll's communications strategy across Asia, aligning regional initiatives with business, brand, and marketing objectives.
- Drive integrated communications campaigns for anime title launches (SVOD), theatrical releases, brand campaigns, partnerships, fan experiences, and corporate initiatives.
- Develop compelling narratives and culturally relevant storytelling that strengthen Crunchyroll's brand leadership and fan engagement across diverse Asian markets.
- Serve as a strategic communications advisor to regional leadership, supporting corporate communications, executive visibility, and key business announcements.
- Lead crisis communications and issues management, providing counsel and response strategies for reputational, regulatory, and operational matters.
- Build and maintain strong relationships with media across entertainment, lifestyle, business, and including anime communities and pop culture press, driving high-quality coverage through compelling storytelling, press outreach, and talent opportunities.
- Localize global campaigns with Asian cultural relevance to resonate with regional audiences and media landscapes.
- Manage PR agencies across multiple markets, providing clear direction while ensuring local relevance, consistency in messaging, and timely execution.
- Partner closely with cross-functional teams including Marketing, Content, Partnerships, Product, Legal, Public Policy, and Global Communications to support business priorities and market expansion.
- Establish communications KPIs, analyze performance and sentiment, and deliver strategic insights and recommendations to regional and global leadership.
- 8+ years of progressive experience in Communications, Public Relations, Corporate Communications, or Brand Communications, preferably in entertainment, streaming, media, technology, gaming, consumer brands.
- Experienced navigating complex, matrixed global organizations and balancing regional priorities with global communications strategies.
- Proven experience leading regional communications strategies and executing multi-market campaigns across Asia.
- Track record of delivering high-impact communications campaigns that drive brand awareness, audience engagement, and business outcomes.
- Demonstrated success advising senior business leaders and executives on communications strategy, corporate reputation, and crisis management.
- Highly strategic, collaborative, and capable of influencing stakeholders and global/centralized Communications team.
- Deep understanding of Asia's media landscape, cultural nuances, and evolving entertainment ecosystem.
- Strong network of media, industry, and agency partners across the region.
- Experience managing regional agency partnerships, budgets, and communications programs.
- Exceptional storytelling, writing, presentation, and media relations capabilities.
- Experience working with talent, creators, influencers, and fan communities is highly desirable.
- Strategic, proactive, and resourceful, with the ability to thrive in a fast-paced, high-growth environment.
- Passion for anime, entertainment, gaming, and fandom culture is strongly preferred.
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We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
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Skills Required
- 8+ years progressive experience in Communications, PR, Corporate or Brand Communications
- Proven experience leading regional communications strategies and executing multi-market campaigns across Asia
- Experience advising senior business leaders and executives on communications strategy and corporate reputation
- Demonstrated crisis communications and issues management experience
- Deep understanding of Asia's media landscape, cultural nuances, and entertainment ecosystem
- Strong network of media, industry, and agency partners across the region
- Experience managing regional PR agencies, budgets, and communications programs
- Exceptional storytelling, writing, presentation, and media relations capabilities
- Experience working with talent, creators, influencers, and fan communities
- Passion for anime, entertainment, gaming, and fandom culture
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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