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The Role
Lead execution of brand strategies for Pfizer's metabolic portfolio: develop annual plans, drive customer engagement and launches, analyze performance, coordinate cross-functional teams, and generate market insights to accelerate growth.
Summary Generated by Built In
Position Summary
The Marketing Manager / Brand Manager is responsible for supporting the development and execution of brand strategies for Pfizer's metabolic disease portfolio in broad market.
This role will drive key marketing initiatives, customer engagement programs, market development activities, and launch execution to accelerate brand growth. The individual will work closely with Sales, Medical, Access, Digital, and Regional Marketing teams to translate strategic objectives into effective field execution and measurable business outcomes.
Key Responsibilities
1. Brand Strategy & Execution
2. Customer Engagement & Market Development
3. Launch & Performance Acceleration
4. Cross-functional Collaboration
5. Business Analytics & Insight Generation
Qualifications
Education
Experience
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
The Marketing Manager / Brand Manager is responsible for supporting the development and execution of brand strategies for Pfizer's metabolic disease portfolio in broad market.
This role will drive key marketing initiatives, customer engagement programs, market development activities, and launch execution to accelerate brand growth. The individual will work closely with Sales, Medical, Access, Digital, and Regional Marketing teams to translate strategic objectives into effective field execution and measurable business outcomes.
Key Responsibilities
1. Brand Strategy & Execution
- Support the development and execution of annual brand plans and tactical programs.
- Translate brand strategies into impactful customer-facing activities.
- Drive execution excellence across key campaigns, congresses, speaker programs, and promotional initiatives.
- Monitor business performance and recommend optimization opportunities.
2. Customer Engagement & Market Development
- Develop customer-centric engagement programs targeting endocrinologists and other relevant specialties.
- Build disease awareness and strengthen physician preference through scientific and educational initiatives.
- Support customer activation and market expansion efforts across priority accounts and healthcare systems.
- Collect and translate customer insights into actionable business recommendations.
3. Launch & Performance Acceleration
- Support launch planning and execution of innovative metabolic products.
- Coordinate cross-functional activities to ensure successful implementation of launch milestones.
- Analyze market trends, competitive dynamics, and customer feedback to identify growth opportunities.
- Track key performance indicators and provide regular business insights to leadership.
4. Cross-functional Collaboration
- Partner closely with Sales, Medical, Market Access, Digital, Commercial Excellence, and Regional Marketing teams.
- Ensure alignment between strategy and field execution.
- Support budget management, project governance, and compliance requirements.
- Drive effective communication and coordination across stakeholders.
5. Business Analytics & Insight Generation
- Conduct market analysis, customer segmentation, and performance tracking.
- Generate actionable insights using internal and external data sources.
- Evaluate campaign effectiveness and ROI.
- Support forecasting and business-planning processes.
Qualifications
Education
- Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Marketing, or related disciplines.
- Master's degree or MBA preferred.
Experience
- 3-5 years of pharmaceutical industry experience.
- Previous experience in marketing, product management, commercial excellence, or sales is preferred.
- Experience in innovative product launches is an advantage.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
Skills Required
- Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Marketing, or related disciplines
- 3-5 years of pharmaceutical industry experience
- Master's degree or MBA
- Previous experience in marketing, product management, commercial excellence, or sales
- Experience in innovative product launches
What the Team is Saying
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Pfizer
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Official materials describe comprehensive medical, dental, vision, and mental-health support, plus fertility/family‑building and transgender‑inclusive coverage; eligible Pfizer medications are noted as available at no cost in U.S. plans. Wellness resources such as telehealth and preventative programs are also emphasized.
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Retirement Support — Company documents highlight a 401(k) with matching contributions plus an additional Retirement Savings Contribution beyond the match. Financial planning support and company‑paid life and disability insurance further bolster long‑term security.
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Leave & Time Off Breadth — Corporate pages and job postings describe paid vacation and holidays, caregiver leave, and paid parental leave for both parents. Materials also note that details can vary by role and location.
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2.5 days a week
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