辉瑞制药-GE Marketing Team Lead - Metabolism-广阔市场

Posted 4 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Lead strategic planning, launch, and long-term growth for Pfizer's metabolic portfolio (diabetes, obesity, GLP-1RA) across broad-market China. Develop go-to-market strategies, drive launch excellence, build healthcare ecosystem partnerships, accelerate market access and HCP engagement, use data-driven insights to track KPIs, and lead a high-performing cross-functional marketing team to maximize commercial impact.
Summary Generated by Built In
Position Summary
The GE Marketing Lead - Metabolism is responsible for driving the strategic planning, launch excellence, and long-term growth of Pfizer's metabolic portfolio across broad-market China, with a primary focus on diabetes, obesity diseases.
This role will lead the development and execution of innovative go-to-market strategies, accelerate market access and HCP engagement, build scalable healthcare ecosystem platforms, and ensure strong cross-functional collaboration to maximize business impact. The position requires deep expertise in metabolic diseases and demonstrated success in launching or managing diabetes, obesity, GLP-1RA, or related cardiometabolic brands.
Key Responsibilities
1. Portfolio Strategy & Brand Leadership
  • Lead strategic planning and lifecycle management of the metabolic portfolio.
  • Develop annual business plans, launch strategies, and growth initiatives aligned with business objectives.
  • Identify market opportunities through customer, patient, competitor, and policy insights.
  • Translate brand strategy into actionable field execution plans and measurable business outcomes.

2. Launch Excellence & Go-to-Market Development
  • Drive successful launch and commercialization of innovative metabolic products.
  • Design differentiated go-to-market models for broad-market and county-level healthcare settings.
  • Build customer engagement strategies across Endocrinology, General Practice, Nutrition, Obesity Management, and other relevant specialties.
  • Develop scalable models to accelerate adoption, access, and physician preference.

3. Healthcare Ecosystem & Platform Building
  • Lead development of strategic healthcare ecosystem initiatives, including PPP and disease management platforms.
  • Establish partnerships with key hospitals, academic societies, and healthcare stakeholders.
  • Promote integrated patient management pathways for diabetes and obesity care.
  • Generate real-world experience and best-practice models to support long-term brand growth.

4. Cross-functional Leadership
  • Partner closely with Medical, Access, Sales, Commercial Excellence, Digital, and other teams.
  • Ensure One Pfizer collaboration to align resources and accelerate business execution.
  • Drive operational excellence, resource prioritization, and ROI optimization.

5. Market Insights & Performance Management
  • Monitor competitive landscape, reimbursement policies, and market dynamics.
  • Utilize data analytics to identify growth opportunities and guide investment decisions.
  • Define and track key business KPIs, including: Market share growth Hospital access expansion Physician adoption Patient initiation Brand awareness and preference Real-world evidence generation

6. Team Leadership & Talent Development
  • Build and develop a high-performing marketing organization.
  • Coach and mentor team members to strengthen strategic thinking and execution capabilities.
  • Foster a culture of innovation, collaboration, and accountability.

Qualifications
Education
  • Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Business, or related disciplines.
  • MBA or advanced healthcare-related degree preferred.

Experience
  • Minimum 8-10 years of pharmaceutical industry experience.

Mandatory Therapeutic Area Expertise
Strong metabolic disease background is required, including demonstrated experience in one or more of the following areas:
  • Type 2 Diabetes (T2D)
  • Obesity / Chronic Weight Management (CWM)
  • GLP-1 Receptor Agonists
  • Endocrinology

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research

Skills Required

  • Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Business, or related discipline
  • MBA or advanced healthcare-related degree
  • Minimum 8-10 years pharmaceutical industry experience
  • Strong metabolic disease background (Type 2 Diabetes, Obesity/Chronic Weight Management, GLP-1 Receptor Agonists, Endocrinology)
  • Demonstrated success launching or managing diabetes, obesity, GLP-1RA, or related cardiometabolic brands
  • Experience developing and executing go-to-market and launch strategies for broad-market and county-level healthcare settings
  • Proven cross-functional leadership experience partnering with Medical, Access, Sales, Digital, and Commercial teams
  • Experience building healthcare ecosystem initiatives and partnerships with hospitals, academic societies, and stakeholders
  • Ability to use data analytics to define KPIs, monitor market dynamics, and guide investment decisions
  • Team leadership and talent development experience (coaching, mentoring, building high-performing marketing teams)

What the Team is Saying

Daniel
Anna
Esteban
Pfizer

Pfizer Compensation & Benefits Highlights

  • Healthcare Strength Official materials describe comprehensive medical, dental, vision, and mental-health support, plus fertility/family‑building and transgender‑inclusive coverage; eligible Pfizer medications are noted as available at no cost in U.S. plans. Wellness resources such as telehealth and preventative programs are also emphasized.
  • Retirement Support Company documents highlight a 401(k) with matching contributions plus an additional Retirement Savings Contribution beyond the match. Financial planning support and company‑paid life and disability insurance further bolster long‑term security.
  • Leave & Time Off Breadth Corporate pages and job postings describe paid vacation and holidays, caregiver leave, and paid parental leave for both parents. Materials also note that details can vary by role and location.

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The Company
HQ: New York, NY
121,990 Employees
Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.

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