Marketing Manager Azerbaijan, Georgia and Armenia

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Marketing Manager Azerbaijan, Georgia and Armenia

About the role

The Marketing Manager Azerbaijan, Georgia and Armenia has full responsibility for the assigned market growth and its performance. Azerbaijan is one of Power Markets within Export Markets, which means it is growth engine of our business, supported with considerable investments and high return expectations. In this role you will be responsible for adapting global & regional marketing strategies to local market needs based on local insights and deep consumer understanding. You will be implementing strategies and plans to drive consumer engagement, brand awareness, and sales growth. You will influence several key strategic partners including the CEE BU Marketing teams and the CEE Export Markets Leadership Team to get approval and alignments on key initiatives.  In this role you will have full P&L accountability.

In addition, you will be responsible for leading assigned projects for total Export Markets.

Role Responsibilities

• Supervise and lead a team of marketing professionals, providing guidance, training, and support in executing marketing initiatives effectively. 

• Oversee brand marketing efforts, ensuring consistent messaging, visual identity, and positioning across various channels and touchpoints. 

• Manage media investments by collaborating with media agencies to develop media plans, optimize media spend, and track campaign performance. 

• Coordinate and execute promotional activities, including product launches, seasonal campaigns, and other marketing initiatives, to drive consumer awareness and purchase intent. 

• Collaborate with cross-functional teams, such as sales, product development, and creative services, to ensure alignment and integration of marketing efforts. 

• Conduct market research and analysis to identify consumer trends, market opportunities, and competitive landscape, and utilize insights to inform marketing strategies. 

• Manage trade marketing activities, including trade promotions, merchandising, and channel-specific marketing initiatives, to support sales and distribution goals. 

Why you?

Basic Qualifications:

• Proven experience as a Senior Brand Manager, Marketing Manager or a similar role in the FMCH or FMCG industry.

• Strong knowledge and understanding of brand marketing, media planning, and trade marketing. 

• Demonstrated success in developing and implementing comprehensive marketing strategies that drive business growth and consumer engagement. 

• Experience in new product launches.

• Proficient in market research and analysis techniques.

• Fluent English language skills and Russian knowledge is a plus

Preferred Qualifications:

• Results-oriented mindset with can do attitude and focus on delivering measurable outcomes and achieving targets.

• Exceptional communication and interpersonal skills.

• Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve goals.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

What we offer?

• Career at one of the leading global healthcare companies.

• Flexible working hours and hybrid work in our Budapest office (8 office days per month).

• Attractive reward package (annual bonus, recognition awards for additional achievements and engagement).

• Wide range of benefits including life and accident insurance, cafeteria, AYCM card, preventive healthcare services for employees and their eligible counterparts.

• Family benefits (extra parental leave, caregiver’s policy).

• Company car

• Health and wellbeing programs that take care of you physically and mentally.

• Personalized learning approach. 

• Supportive community and integration events.

• Open and inclusive environment which is supportive and welcoming of all diversity strands (gender, race, ethnicity, sexuality, disability, or any other characteristic). 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.