What You'll Do:
- Campaign Orchestration: Manage the technical setup of regional field campaigns by building Marketo programs, automated workflows, and lead management triggers to ensure accurate execution across marketing and sales platforms.
- Operational Excellence: Ensure field marketing and sales efforts align with established best practices to remain scalable, effective, and measurable, ensuring every touchpoint is fully attributable.
- Data Integrity & Reporting: Assist lead attribution by creating and monitoring Salesforce (SFDC) campaigns and real-time performance reports to track event results and pipeline.
- Sales Enablement Development: Design and update sales enablement collateral, equipping regional teams with the specific messaging and data needed for successful event preparation and follow-up.
- Cross-Functional Alignment: Document and share best practices to promote internal adoption, support onboarding, and drive strategic alignment between Marketing and Sales departments.
What You Will Bring to Coupa:
- 7+ years of B2B marketing experience, ideally within a large technology company, with a strong grasp of demand generation and sales processes.
- Hands-on experience with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and Tableau to drive campaign orchestration and data-oriented decision-making.
- Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment while translating complex processes into value-add business activities.
- Excellent interpersonal skills with a demonstrated ability to build cross-functional relationships and align Marketing and Sales teams.
- A proactive problem-solver who thrives on taking initiative, working autonomously, and utilizing marketing automation tools to their fullest potential.
Top Skills
What the Team is Saying
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
