Marketing Lead

Join the Revolution in Vietnamese Fintech!

We're a dynamic fintech startup on a mission to revolutionize how Gen Z and Millennials in Vietnam experience credit, payments and BNPL. Forget clunky processes and outdated apps – we're building a sleek, mobile-first digital credit card and PayLater experience from the ground up. Partnering with a leading bank, we combine stability with cutting-edge tech (think cool SaaS platforms + our own awesome frontend!) to deliver a product that truly understands the digital generation.

Founded by former McKinsey partners and backed by a global VC, we're on the lookout for the next generation of visionaries are not afraid of challenging the status quo. This is your chance to get in on the ground floor, shape a game-changing product, work with the latest tech (including AI!), and make a real impact in one of Southeast Asia's fastest-growing markets (and beyond). If you're ambitious, thrive in a fast-paced startup environment, and want to build something amazing, keep reading!

Role Overview:

• Be the voice and strategist behind our brand! Develop and execute the go-to-market strategy to launch our credit card and capture the attention of urban Gen Z & Millennials in Vietnam.

• Build and manage our digital presence across all relevant channels (social media - TikTok, Instagram, Facebook, Zalo; performance marketing - SEM, social ads; content marketing, potentially KOLs/influencers).

• Drive user acquisition through innovative and cost-effective campaigns, focusing on measurable results and optimizing CAC.

• Develop our brand identity, messaging, and communication strategy to resonate deeply with our target audience.

• Collaborate closely with Product and Design teams to ensure a cohesive brand experience.

• Utilize marketing analytics and AI tools to track campaign performance, gain audience insights, personalize messaging, and optimize marketing spend.

Must-Have Skills & Experience:

• Proven track record in leading marketing efforts for a B2C digital product, ideally within fintech, e-commerce, or a lifestyle brand targeting Vietnamese youth.

• Deep expertise in digital marketing channels: performance marketing, social media marketing (organic & paid), content strategy, SEO/ASO.

• Experience developing and executing successful go-to-market strategies and user acquisition campaigns.

• Strong analytical skills, comfortable using data and marketing analytics tools (Google Analytics, Firebase, Appsflyer, etc.) to drive decisions.

• Creative mindset with a knack for understanding youth culture and trends in Vietnam.

• Experience managing marketing budgets and KPIs. Familiarity with AI tools for campaign optimization, content creation, or audience segmentation.

Good-to-Have Skills & Experience:

• Experience launching a new product or brand in Vietnam.

• Experience with mobile app marketing and ASO.

• Established network with media, influencers, or agencies in Vietnam.

• Basic understanding of the credit card or financial services market.

• PR and communications experience.