Marketing Lead

Who we are:

Station A is a technology company reimagining how clean energy is bought and sold. Our distributed team is made up of climate-minded technologists, strategists, and operators committed to making climate action a no-brainer for everyone.

We combine proprietary software with industry expertise to guide commercial real estate owners and operators through their decarbonization journey, starting with evaluation of their portfolios and culminating in transactions through our clean energy marketplace.

About the role:

We are looking for a Marketing Lead to own and scale Station A’s marketing engine. The Marketing Lead at Station A is responsible for increasing sales effectiveness and accelerating buyer adoption through high-quality content, strong lifecycle management, and a clean, reliable marketing and CRM foundation.

This is not a vanity-metrics or “growth at all costs” role. Marketing at Station A exists to:

• Create qualified demand where appropriate
• Reinforce credibility and momentum throughout the sales cycle
• Reduce friction in sales conversations
• Ensure prospects encounter consistent, trustworthy Station A messaging whenever they research or validate a decision

This role owns what we say, how we measure engagement, and how marketing supports real go-to-market execution, while working closely with a partner that executes paid media, SEO/AEO, and creative production.

Responsibilities:

• Sales-aligned marketing: Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations.
• Demand generation (quality-first): Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales.
• HubSpot ownership: Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution.
• Content strategy & creation: Own the editorial calendar and produce clear, high-quality content that translates Station A’s product, marketplace, and execution into buyer-relevant narratives.
• Partner & channel coordination: Leverage our marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions.

To avoid misalignment, this role is explicitly not responsible for:

• Closing deals
• Masking product gaps with messaging
• Optimizing for traffic or engagement without intent
• Chasing MQL volume that creates drag on sales
• Personally running ad accounts or SEO tooling day-to-day

Marketing at Station A exists to create leverage, not noise.

• 6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
• Deep proficiency with HubSpot for marketing (not just email blasts)
• Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
• Strong writer with the ability to explain complex topics clearly and confidently
• Experience owning an editorial calendar and shipping content consistently
• Comfort working cross-functionally with sales, product, and leadership
• Data-literate and comfortable tying marketing work to business outcomes

• Experience marketing to enterprise or multi-stakeholder buyers
• Experience with product marketing and category creation
• Ability to turn raw data into insights and narratives
• Prior experience in a high-growth startup environment

We’re committed to supporting a healthy, sustainable life in and outside of work. Some benefits include:

• Remote-friendly work environment (U.S.-based) with co-working space opportunities
• Flexible PTO
• 15 paid holidays annually
• Monthly remote work stipend - $600 per year
• Learning & development budget to support your professional growth - $500 per year
• Comprehensive medical, dental, and vision insurance

Compensation:

• We believe in pay transparency. The annual base salary for this role is $87k - $104k depending on your location. We also offer a performance-based annual bonus and equity.

• We are a fully remote organization and candidates based in CA, NV, OR, VA, MA, WA, NY are preferred.

Our Commitment:

We believe diverse perspectives fuel better ideas and stronger outcomes. If you are excited about this role—even if you don’t meet 100% of the qualifications—we encourage you to apply.

Station A is an equal opportunity employer committed to building an inclusive, respectful workplace. Hiring decisions are based solely on qualifications, merit, and business needs.