Shepherd

Marketing Lead

Reposted 6 Days Ago

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San Francisco, CA

In-Office

180K-220K Annually

Senior level

Insurance

The Role

Lead marketing initiatives at Shepherd by developing comprehensive strategies, managing campaigns, creating narratives, and collaborating with cross-functional teams.

Summary Generated by Built In

What We Do

We provide savings on insurance premiums for commercial businesses that are leveraging modern technology on their worksites.

While we began with commercial construction, we're expanding into adjacent sectors, including Energy, Agriculture, and Real Estate.

Our Investors

To date, Shepherd has raised over $20M from leading investors, including:

Y Combinator – W21 cohort
Susa Ventures – lead our Pre-Seed round
Spark Capital - lead our Seed round
Costanoa Ventures + Intact Ventures – lead our Series A round
And several more.

Our Team

We're a team of technologists and insurance enthusiasts, bridging the two worlds together. Check out our team page to meet some of us!

The RoleAbout You

We’re looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.

In this role you will work cross-functionally with our underwriting, partnerships, business development, product, and engineering teams to take ownership of Shepherd’s brand, product marketing, digital marketing, and internal / external content. This is a unique and exciting opportunity to join a dynamic startup experiencing rapid growth across a diverse set of product offerings.

This is an in-person role from our San Francisco office.

You would be a dream candidate if…

5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business
2+ years in a product marketing (PMM) specific role
Direct experience with channel sales GTM motion and creating / owning seller enablement assets
Direct experience with life cycle / ABM / partner marketing
Strong business acumen and willingness to operate in unstructured environments where you’ll own projects independently
Willingness to create and own copywriting
Strong sense of design
Organized and have the ability to manage multiple tasks / projects simultaneously

Responsibilities

Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.

The successful marketing candidate will:

Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
Develop a comprehensive marketing strategy and plan for the organization with measurable results
Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
Take ownership of Shepherd’s external narrative and product framing as well as direct marketing campaigns
Apply Shepherd’s brand and story to various product surface areas
Manage internal and external resources to develop campaigns or marketing initiatives
Create unique events or customer experiences that drive growth and brand awareness
Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
Be responsible for growth oriented KPIs and other measurable outputs
Take an active role in company leadership
Be adaptable and creative in a fast paced startup environment
Effectively communicate with underwriting, product and engineering teams