Marketing Lead

Overview: 

This role will be an integral part of the marketing team for Institutional Client Services division of Wilmington Trust, responsible for developing B2B performance marketing and communications campaigns to drive growth and brand recognition in North America and Europe.

This position will be responsible for helping to drive new business across corporate trust and agency products, with a strong focus on growing the European business, measuring campaign effectiveness and operations, and sales collateral development.

The role will coordinate closely with business line leadership and sales, as well as marketing centers of excellence and will work with outside vendors and agencies as needed.

Primary Responsibilities:

• Understands needs mission, vision and strategic direction of the enterprise
• Develops strong relationships primarily across the department and with key partners across the business line, when necessary.
• Manage the development and execution of email, social and digital activities
• Partner with business line product leaders on sales objectives and coordinate sales follow up and tracking with sales teams to help marketing identify impact of all marketing campaigns on pipeline
• Develop marketing/communication campaign themes and messages as needed
• Work with content marketing manager to promote thought leadership content to drive sales engagement and web visits.
• Identify business unit marketing and/or communication campaign needs based upon business objectives

Managerial/Supervisory Responsibilities:

None

Education and Experience Required:

Bachelor's Degree

5 years of marketing experience (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)

Must have experience developing multi-channel marketing campaigns across email, social and digital channels

Understanding of digital marketing trends and tactics inclusive of web page design and the role the digital experience plays in prospecting campaigns

B2B marketing experience highly desirable

ABM Experience a plus

Must be comfortable writing email copy, social copy and web copy that drives action

Experience with data and tracking of marketing campaign results

Experience with lead generation and lead tracking plus

Highly inquisitive nature

Positive, pro-active attitude

Must be detail orientated

Highly collaborative, must possess a willingness to roll-up sleeves to get the job done

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M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $93,614.36 - $156,023.93 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

LocationWilmington, Delaware, United States of America