Marketing Lead

Who Are We❓

We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

The Job in a Nutshell💡

The Marketing Lead will be responsible for developing and executing strategic marketing initiatives across the Kuwait & GCC region. This role requires a comprehensive understanding of the F&B sector, as well as the unique market dynamics within the GCC countries. The Marketing Lead will report to the Marketing Manager of UAE &GCC and will collaborate closely with regional sales teams to align marketing efforts with business objectives.

What Will You Do❓

• Strategic Marketing Planning: Develop and implement region-specific marketing strategies tailored to the unique needs of each GCC market.
• Budget Management: Oversee and manage the marketing budget for the GCC & Kuwait region, ensuring efficient use of resources and optimization of ROI.
• Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns across the Kuwait & GCC, with a focus on driving brand awareness, customer acquisition, and retention.
• Market Analysis: Conduct detailed market research and analysis to understand trends, competition, an opportunities within the GCC markets.
• Sales Collaboration: Work closely with regional sales teams to ensure marketing strategies are aligned with sales goals, providing support to enhance sales performance across the Kuwait & GCC.
• Community Engagement: Lead efforts to engage with the F&B community in the GCC, building and nurturing relationships that enhance brand visibility and customer loyalty.
• Reporting: Regularly report on the performance of marketing campaigns, provide insights on market trends, recommend strategic adjustments to improve outcomes.

What Are We Looking For❓

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• 5+ years of marketing experience, preferably in the F&B sector or a related industry, with a focus on the GCC markets.
• Proven experience in developing and managing marketing strategies, campaigns, and budgets.
• Strong understanding of the market dynamics and consumer behavior in the GCC region, excluding UAE.
• Excellent project management and organizational skills.
• Strong communication, presentation, and leadership abilities.
• Fluency in Arabic and English.

Who Will Excel ❓

* Familiarity with the SaaS or in depth in the F&B industry is a plus.

*Innovative thinker with strong analytical abilities.

*Proficiency in digital marketing strategies and tools.

*Ability to perform under pressure and manage multiple projects with tight deadlines.

* Proactive, self-driven, and results-oriented.

What We Offer You❗

We believe you will love working at Foodics!

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including bonuses and the potential for shares.
• Out of Country Work: We offer the option to work outside of your country of employment for up to 30 days annually.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 14 countries, and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.