Marketing Lead (Web3 Accelerator)

Reposted 3 Months Ago
Be an Early Applicant
Korea, KY, USA
In-Office
Senior level
Agency • Artificial Intelligence • Blockchain • Web3
The Role
Lead firm brand strategy and act as strategic marketing advisor to portfolio companies. Create thought leadership, research, and investment content. Oversee digital presence, manage agencies/freelancers, and execute go-to-market, narrative positioning, and launch support for early-stage decentralized projects.
Summary Generated by Built In

We are a premier Web3 accelerator and investment firm dedicated to backing the founders who are building the future of decentralized technology. Our mission is to provide more than just capital; we provide the strategic engine that drives long-term success. As our Marketing Lead, you will define our institutional brand and act as a high-level consultant for our portfolio companies, ensuring they have the marketing frameworks and narratives needed to scale from seed to industry leaders.

Core Responsibilities
  • Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders.

  • Provide strategic marketing advisory to portfolio companies, assisting them with go-to-market strategies, narrative positioning, and launch execution.

  • Lead the creation of high-impact content, including research reports, investment theses, and thought leadership pieces for senior partners.

  • Oversee the firm’s digital presence across all major channels, ensuring a professional and forward-thinking institutional voice.

  • Build and manage a network of external agencies and freelancers to support the marketing needs of both the firm and its portfolio projects.

Requirements
  • 7+ years of experience in marketing, with a significant portion spent in the crypto VC or Web3 startup ecosystem.

  • Proven track record of setting brand strategy and executing complex marketing campaigns in a high-stakes environment.

  • Deep understanding of the crypto investment landscape and the unique marketing challenges faced by early-stage decentralized protocols.

  • Exceptional communication and stakeholder management skills, with the ability to advise C-suite founders.

  • Ability to work autonomously and manage multiple high-priority projects simultaneously in a fast-paced environment.

Skills Required

  • 7+ years of experience in marketing
  • Significant portion of experience in crypto VC or Web3 startup ecosystem
  • Proven track record of setting brand strategy and executing complex marketing campaigns
  • Deep understanding of the crypto investment landscape and marketing challenges for decentralized protocols
  • Exceptional communication and stakeholder management skills, able to advise C-suite founders
  • Ability to work autonomously and manage multiple high-priority projects simultaneously
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The Company
7 Employees
Year Founded: 2024

What We Do

Hyphen Connect is a Web3 and AI talent agency and crypto-integrated software solutions provider that connects blockchain, DeFi, NFT, and AI companies with specialized technical and go-to-market talent globally and remotely. They deliver headhunting, data-driven research, and recruitment services across infrastructure, exchanges, gaming, and DeFi projects, plus industry analysis and hiring insights to help clients build engineering and product teams.

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