The Role
Lead and own marketing strategy and execution for ride-hailing across SEA markets. Manage campaigns, performance marketing, media planning, budgets, cross-functional coordination, market analysis, and reporting to C-level to drive user acquisition and retention.
Summary Generated by Built In
We are seeking an experienced and dynamic Marketing Lead to take ownership of our marketing strategy and execution in the high-growth SEA region (our focused countries: Indonesia, Philippines, Malaysia, Thailand). This is a critical leadership role in APAC region that requires a strategic mindset, deep local market expertise, and a proven track record in driving user acquisition and retention in competitive digital sectors.
Responsibilities
- Strategy Development: Formulate, own, and drive the comprehensive marketing strategy for Ride-hailing business in focused countries to achieve ambitious growth and brand objectives.
- Project Management & Execution: Lead and manage all marketing projects and campaigns within focused countries, ensuring timely and effective execution across all channels.
- Cross-Functional Coordination: Coordinate a cross-functional team operating within a matrix structure, effectively aligning local marketing efforts with central business, product, and global marketing teams.
- Performance Marketing: Oversee and manage digital marketing and media planning efforts with a focus on maximizing ROI, optimizing spend, and delivering measurable results in user acquisition and retention.
- Market Analysis: Monitor and analyze market trends, competitor activities, and consumer behavior to identify new opportunities and refine the marketing mix.
- Budget Management: Manage the local marketing budgets efficiently, allocating resources strategically across different initiatives and channels.
- Stakeholder Communication: Serve as the primary marketing point of contact for the SEA market, providing regular reports and updates to C-Level.
Qualifications
- Proven Leadership: Significant experience (5+ years) in a senior Marketing Management/Leadership role (Head of Marketing, Marketing Lead).
- Industry Background: Prior experience working in fast-paced, digital-first sectors such as E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth technology companies.
- Digital Marketing Mastery: Deep expertise in Digital Marketing.
- Media Planning: Strong knowledge and practical experience with Media Planning, including managing large-scale media budgets and agency relationships.
- User Lifecycle Management: Demonstrated success in developing and executing strategies focused on User Acquisition and User Retention across the entire customer journey.
- Strategic & Analytical: Highly analytical with the ability to translate complex data into actionable marketing strategies and forecasts.
- Local Market Knowledge: Understanding of the SEA consumer landscape, media channels, and cultural nuances.
- Communication: Fluent in English and proficient in communicating complex ideas and presenting to senior stakeholders.
Conditions & Benefits
- Health insurance and life insurance included
- Hybrid work mode and flexile schedule
- Access to professional counselling services including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully payed additional training courses
- All necessary work equipment
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 5+ years in senior Marketing Management/Leadership roles (Head of Marketing, Marketing Lead)
- Prior experience in E-commerce, Ride-Hailing, Fintech/Banking, or high-growth tech companies
- Deep expertise in Digital Marketing
- Practical experience with Media Planning, managing large-scale media budgets and agency relationships
- Proven success in User Acquisition and User Retention across the customer lifecycle
- Strong strategic and analytical skills to translate data into marketing strategy and forecasts
- Local market knowledge of SEA consumer landscape, media channels, and cultural nuances
- Fluent English and ability to present to senior stakeholders
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
