Join us as a Marketing Lead - Franchises
- You’ll play a key role in developing customer marketing and communications and activity to support our Marketing strategy
- Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work
- For a strategic and creative thinker, this is a valuable opportunity to demonstrate your communication and leadership skills
This role will see you representing our Marketing function across B2B and B2C businesses as a trusted adviser in key stakeholder discussions. You'll be working across the wider Marketing function to create and deliver marketing strategies that support the priorities of the business, internally and externally.
As well as this, you’ll be:
- Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals
- Working with colleague communications teams on the creation of a strategic narrative and plans that support the overall bank strategy
- Delivering against the marketing brief, at all stages of the campaign
- Working with our strategic partners to make sure our activity reflects leading thinking and best practices
We’re looking for someone with a successful background in B2C and B2B marketing. With both Retail and Institutional Banking and Funds being key to the RBSI business, evidence of success in these areas would be advantageous. You'll be able to demonstrate experience of delivering an end-to-end engagement strategy and cross-channel customer communications. You’ll bring forward thinking and creativity to your work, paired with knowledge of marketing strategies, new models, and best practices.
Along with great networking and influencing skills, you'll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and support business priorities.
You’ll also need:
- Extensive financial services marketing experience across B2B and B2C segments
- Budget management experience
- Strong stakeholder management experience
- A high level of drive and a personal commitment to success
- Experience of contributing to business discussions that drive decisions
- Knowledge and application of marketing strategies, models and practices
- Experience in marketing across multiple platforms, channels and content formats
- Strong marketing, communications, and project management experience including experience leading transformation projects
- Experience in leading and managing direct reports.
Hours
35Job Posting Closing Date:
25/06/2026Ways of Working:HybridSkills Required
- Extensive financial services marketing experience across B2B and B2C segments
- Experience delivering end-to-end engagement strategies and cross-channel customer communications
- Budget management experience
- Strong stakeholder management and ability to influence senior leaders
- Experience contributing to business discussions that drive decisions
- Knowledge and application of marketing strategies, models, and best practices
- Experience marketing across multiple platforms, channels and content formats
- Strong marketing, communications, and project management experience, including leading transformation projects
- Experience leading and managing direct reports
- Forward-thinking creativity and high personal drive/commitment to success
NatWest Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NatWest Group and has not been reviewed or approved by NatWest Group.
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Flexible Benefits — A flexible ValueAccount structure with pension and benefit funding allows tailoring of health, protection, lifestyle, and savings options, with unused amounts typically paid as cash. This flexibility supports personalisation of coverage, particularly in Great Britain where the framework is most detailed.
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Retirement Support — Employer-funded pension contributions are provided on top of salary in Great Britain, alongside automatic retirement enrollment and share/save programs. This creates structured long‑term wealth support as part of total reward.
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Parental & Family Support — UK policies outline extended maternity, adoption and equal partner leave on full pay with a phased return, plus paid neonatal care leave. These provisions are positioned as market‑leading and complement broader flexibility resources.
NatWest Group Insights
What We Do
We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate. As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these. Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence. One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025. We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.
