About the Team:
SCMP Learn is an education-focused business solution provided by The South China Morning Post, dedicated to empowering educators, parents, and students passionate about cultivating the next generation’s English proficiency, critical thinking, storytelling, leadership, and future-ready skills.
Purpose of the Position:
Support SCMP Learn’s Event Marketing team in executing various branded and custom projects. Gain hands-on experience with educational events and programs of all scales, engage with key stakeholders, and bring your creative ideas to life. Support the Digital Marketing team by creating engaging video content to drive follower growth and engagement, particularly on Xiaohongshu (XHS) and Instagram. You will also help launch our new KOL and referral programs by preparing branded materials to build word-of-mouth and market awareness.
For Event Marketing Intern, you will:
- Assist in the execution of marketing projects in various scales including Student of the Year Awards, Posties Summer Camp, Education Events, Journalism Programme and other business-community initiatives.
- Support event logistics, follow-up and provide administrative support.
- Support marketing promotional content for social media channels such as Facebook, Instagram, Whatsapp and LinkedIn.
- Prepare marketing materials, and communicate with internal and external parties to ensure a smooth project execution.
- Participate in an intern-led research project with exposure to present your ideas to the wider team and management.
For Digital Marketing Intern, you will:
- Lead the end-to-end production of highly engaging video content—including shooting, editing, and formatting—specifically tailored for Instagram Reels and Xiaohongshu (XHS) to boost follower growth and interaction rates.
- Apply a strong understanding of XHS and Instagram algorithms, trends, and user preferences to develop content that resonates with the target audience and "heats up" our social media presence.
- Write compelling, trend-driven copy for video-based social posts. Provide high-quality translation and transcreation of content into native Simplified Chinese to ensure it effectively captures the XHS audience.
- Assist in kickstarting and managing KOL and referral campaigns to drive brand awareness and word-of-mouth marketing.
- Prepare engaging branded copy, product descriptions, and pitching materials that clearly articulate the key features and selling points of our offerings to share with KOLs and partners.
- Maintain a dynamic social media content calendar and analyze engagement metrics to provide actionable insights for optimizing future video and KOL marketing efforts.
Work location will be at Causeway Bay office.
Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy.
Skills Required
- Interest in marketing and event management
- Knowledge of social media platforms like Instagram and Xiaohongshu
- Video shooting and editing skills
- Strong communication skills in English and Simplified Chinese
- Ability to work collaboratively in a team environment
What We Do
The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Our vision is to “Elevate Thought”, and our mission is to “Lead the global conversation about China”. The South China Morning Post is a global digital news leader with a unique role in championing the plurality of voices in Asia through its breadth and depth of news coverage. SCMP is committed to informing and inspiring through journalism of the highest standards. Apart from its flagship newspaper, SCMP also publishes news 24/7 on SCMP.com. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. For more information, please visit us at www.scmp.com. Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at http://corp.scmp.com/privacy-policy
