WHAT YOU'LL DO
Help drive various marketing programs/projects for the various functions including comms, product marketing, and events
Collaborate with Product Management, Marketing, and Sales to research players in our industry and create a competitive analysis
Partner with our Data Science team to pull insights and develop interesting research content
Help write original content that positions Samba TV as the trusted industry source through blog posts, social media, white papers, email blasts, and content for videos
Help drive social media strategy and execution, with an emphasis on increasing followers and engagement from industry stakeholders and influencers
WHO YOU ARE
Current college student, preferred pursuing STEM or business degrees
Ability to write technical B2B stories in a human/non-jargony manner
Aptitude for using analytics to guide decisions and tell a B2B marketing story
Strong attention to detail—accurate data gathering, insightful analysis, and ability to handle logistics and tactical details
Ambitious, self-starter with a positive, upbeat demeanor
Project management skills and problem-solving ability
Top Skills
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
