The Role
Marketing Interns support brand marketing plans through performance reporting, consumer promotions, agency coordination, product scoring, campaign analysis, and development of new brand initiatives. The role collaborates with sales, operations, legal, management, agencies, and cross-functional partners while generating insights from business data and recommending future promotional strategies.
Summary Generated by Built In
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal.
In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Salary Rate: $19-21/ hour
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Position Summary:
The Bimbo Bakeries USA Marketing Intern program is a dynamic program that affords students a remarkable opportunity to participate in fast-paced real world projects designed to further develop strategic project management, analytical problem solving, and managerial leadership skills. Mentors will be designated to guide intern collaborations and project work in each area. Marketing interns support Bimbo Bakeries in the development and execution of marketing plans.
Key Job Responsibilities:
- Learn and use internal and syndicated databases to provide weekly and monthly brand performance reports to leadership to influence future business decisions.
- Plan and execute offline consumer promotion efforts, including cross-brand initiatives, external partner programs, couponing and packaging updates.
- Support Brand Manager in day-to-day creative agency management and internal legal & management approvals.
- Work closely with agencies and cross- functional partners, including sales and operations, on implementation of marketing programs.
- Perform monthly product scoring with cross-functional partners to ensure in-market product quality is within spec.
- Develop strategy and rationale for new brand initiatives, including justification for investment needed (e.g. marketing expense).
- Monitor and report on each programs’ results, making recommendations for future promotions.
- Act as a passionate advocate for the Brands in every way possible.
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Key Behavioral Competencies:
- Ability to organize and prioritize work, juggle several projects at once.
- Self-motivation and a desire to learn a very interesting and challenging industry
- Ability to work in a team work environment to achieve outlined business objectives
Education and Work History:
- Currently enrolled in a Bachelor’s Degree Program in Business Administration, Marketing, Communications or other related major
- Previous co-op/internship experience preferred
- Experience/familiarity with all Microsoft applications (Microsoft Word, Powerpoint, Excel, and Outlook)
- Strong verbal and written communication skills. Candidate should be capable of initiating and maintaining strong interpersonal relationships
- Demonstrated analytical skills with ability to generate business insights from diverse data sources
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- Currently enrolled in a bachelor's degree program in Business Administration, Marketing, Communications, or a related major
- Familiarity with Microsoft Word, PowerPoint, Excel, and Outlook
- Strong verbal and written communication skills
- Ability to initiate and maintain strong interpersonal relationships
- Demonstrated analytical skills and ability to generate business insights from diverse data sources
- Ability to organize and prioritize work while managing multiple projects
- Previous co-op or internship experience
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The Company
What We Do
Grupo Bimbo is the world's largest baking company, founded in Mexico City in 1945. It manufactures, distributes, and sells fresh and frozen breads, buns, cookies, snack cakes, tortillas, salted snacks, and confectionery goods under more than 150 brands across the Americas, Europe, and Asia. Its mission is to nourish a better world by providing nutritious, high-quality baked products to millions of households.
