Marketing Intelligence & AI Automation Manager

Posted 12 Days Ago
Be an Early Applicant
México, Ciudad de México, MEX
In-Office
Entry level
Gaming • Mobile
Scopely is a global interactive entertainment and mobile-first video game company.
The Role
Develops AI-powered marketing intelligence and automation for creative and performance marketing. Automates reporting, competitive analysis, benchmarking, and insight generation; connects and queries data sources; validates AI outputs; identifies data-quality gaps; builds scalable AI workflows, agents, prompts, and reporting processes; evaluates emerging tools; and supports team adoption through documentation and training.
Summary Generated by Built In

Scopely is looking for a Marketing Intelligence & AI Automation Manager to join our creative Intelligence team working in our Mexico City studio on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 

Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio.

What You Will Do 
This hands-on individual contributor role requires marketing and analytical thinking, technical curiosity, and comfort solving ambiguous problems. You will be responsible for:

  • Marketing Intelligence and Reporting
    • Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking
    • Translate complex creative and marketing data into clear, executive-ready insights, recommendations, and actions
    • Proactively identify reporting and analysis gaps and recommend new solutions that enable better creative decision-making
    • Partner with stakeholders to prioritize the most valuable business questions and continuously improve reporting
  • Data Access, Partnership, and Quality Assurance
    • Identify, connect to, and query the internal and external data sources needed to answer key business questions
    • Understand the schemas, metrics, dimensions, and fields available through Looker MCP, Big Data, and other connected sources
    • Validate AI-generated outputs and establish quality controls to ensure insights are complete, accurate, and supported by data
    • Identify data gaps, inconsistencies, and metric issues, resolving them independently where possible or translating them into actionable requests for Marketing Analytics
  • AI Automation and Enablement
    • Identify inefficient or manual workflows and recommend where AI, automation, or other tools can deliver meaningful value, all while ensuring solutions follow company standards for data privacy, security, governance, and responsible AI use
    • Build scalable AI workflows, agents, prompts, templates, data connections, and reporting processesEvaluate emerging AI capabilities and proactively recommend the
    • most effective tools and use cases for the Creative Intelligence team
    • Document effective workflows and help the broader team adopt AI through practical guidance and training

What We’re Looking For 
We are looking for an AI-forward marketing intelligence professional to join our Creative Intelligence team and automate recurring reporting, competitive analysis, and insight generation using tools such as Codex and Claude. We are looking for someone who has:

  • Experience using AI tools such as Codex or Claude to build reports, automations, agents, or internal workflows
  • Experience connecting to and querying data using SQL, APIs, MCP connections, or similar methods
  • Familiarity with Looker, data schemas, and business intelligence environments
  • Experience translating marketing performance or competitive data into clear insights and actionable recommendations
  • Strong analytical and business judgment, including the ability to validate AI-generated outputs and recognize what the data may be missing
  • Comfortable working independently through ambiguity and proactively identifying problems and opportunities
  • Creative, curious, and resourceful, with a focus on developing practical, scalable solutions
  • Strong cross-functional communication skills and the ability to partner effectively with Marketing Analytics and nontechnical stakeholders
  • Strong English language skills are required for this role as we have a highly diverse and global business 

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.    
Please submit your CV in English.



About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. 

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [email protected]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

Skills Required

  • Experience using AI tools such as Codex or Claude to build reports, automations, agents, or internal workflows
  • Experience connecting to and querying data using SQL, APIs, MCP connections, or similar methods
  • Familiarity with Looker, data schemas, and business intelligence environments
  • Experience translating marketing performance or competitive data into clear insights and actionable recommendations
  • Strong analytical and business judgment, including the ability to validate AI-generated outputs and recognize missing data
  • Ability to work independently through ambiguity and proactively identify problems and opportunities
  • Creative, curious, and resourceful approach focused on practical, scalable solutions
  • Strong cross-functional communication skills and ability to partner with Marketing Analytics and nontechnical stakeholders

Scopely Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Scopely and has not been reviewed or approved by Scopely.

  • Healthcare Strength Health coverage is described as robust, with employer-verified medical, dental, vision, and mental health benefits and consistently positive mentions for core insurance. This area stands out as a dependable element of the package.
  • Leave & Time Off Breadth Unlimited PTO, company-designated “free days,” and paid holidays are widely cited and employer-verified in recent listings. The breadth of formal time-off options is positioned as a key advantage.
  • Equity Value & Accessibility Equity and bonus eligibility are highlighted across current job posts, and external recognition has repeatedly called out strong compensation and perks. Equity and stock programs provide meaningful upside for many roles, particularly in tech and product.

Scopely Insights

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The Company
HQ: Los Angeles, CA
2,669 Employees
Year Founded: 2011

What We Do

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences based on both original and licensed IP, including “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “Scrabble® GO,” “WWE Champions," “Yahtzee® With Buddies,” and "Stumble Guys," among others. Scopely creates, publishes and live-operates immersive games that empower a directed-by-consumer™ experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the mobile games industry. Recognized multiple times as one of Fast Company’s "World’s Most Innovative Companies" and Built In's "Best Places to Work," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years. Scopely has global operations in Bangalore, Barcelona, Boulder, Dublin, London, Los Angeles, Sevilla, Shanghai, Singapore, Seoul, Tel Aviv, Tokyo and more! Scopely is home to many internal game development teams, or Scopely Studios, including: Boundless Entertainment, DIGIT, Genjoy, Hijump, Omnidrone and Parallel, among others, with additional studio partners in seven countries across four continents. For more information, visit scopely.com.

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