Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job DescriptionAs our Marketing Insight Manager in our Consumer Services function, you’ll play a pivotal role in owning the insight agenda for our brand and marketing activity, shaping what we need to learn, why it matters, and how those insights influence brand strategy, campaigns and business decisions. Working closely with the Brand Marketing team, you’ll turn customer, brand and market understanding into actionable recommendations that improve performance and drive growth.
We're looking for someone who combines strategic thinking with strong technical expertise in marketing insight. You'll bring experience working with established consumer brands, leading brand tracking programmes, evaluating campaign effectiveness and translating complex data into compelling stories that influence senior stakeholders. You'll be equally comfortable asking the right questions, challenging assumptions and ensuring insight leads to action.
What you'll own
Brand insight strategy & delivery
- Own the customer and brand insight agenda, ensuring research answers the most important strategic questions.
- Lead brand tracking, annual customer sentiment analysis, campaign evaluation and deep-dive brand analysis, moving beyond reporting to explain what has changed, why it matters and what we should do next.
- Lead the pre-testing process of creative concepts to help optimise and refine campaigns ahead of launch.
- Challenge assumptions with evidence, helping teams make customer-led decisions.
Customer & market understanding
- Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends and market opportunities.
- Bring together customer, brand, market and behavioural insight to create a clear, consistent view of performance and opportunity.
- Manage research partners to deliver high-quality, decision-focused insights.
Driving impact
- Work closely with Brand, Product and Analytics teams to embed insight throughout planning, proposition development and campaign execution.
- Use AI to accelerate insight synthesis, automate reporting and improve the speed and quality of decision-making.
- Communicate insight through compelling storytelling, ping build a more customer-led and insight-driven culture.
Qualifications
- Significant experience in marketing insight or consumer research within a major B2C brand, supporting large-scale, multi-million-pound marketing campaigns and brand strategy.
- Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
- Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
- Experience managing research agencies and influencing senior stakeholders through clear, evidence-based storytelling.
- Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision-making.
- Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
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Skills Required
- Significant experience in marketing insight or consumer research within a major B2C brand supporting large-scale marketing campaigns and brand strategy
- Proven experience leading brand tracking programmes, campaign evaluation and insight reporting
- Strong expertise in qualitative and quantitative research methodologies
- Experience managing research agencies and influencing senior stakeholders through evidence-based storytelling
- Excellent analytical and synthesis skills, able to translate complex data into actionable insights
- Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and improve reporting workflows
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
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Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
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Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
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Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
Experian Insights
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
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