Marketing Generalist

Description

We’re looking for a hands-on Marketing Generalist to support campaigns, content, and broader marketing efforts across a fast-paced, growth and revenue-focused B2B healthcare marketing team.

In this role, you’ll contribute across multiple areas — from campaign execution and content development to supporting product launches and go-to-market efforts. You’ll help coordinate timelines, manage deliverables, and step in where needed to keep projects moving and ensure everything runs smoothly from initial planning through launch. You’ll also take ownership of your projects and initiatives, helping drive them forward with minimal oversight.

If you enjoy variety in your day-to-day work and like being in the middle of the action — writing, building, coordinating, and executing — this could be a great fit for you.

Essential Functions / Tasks / Duties / Responsibilities:

• Support the planning and execution of multi-channel marketing campaigns for prospects and customers in partnership with the Senior Manager, Growth + Revenue Marketing
• Develop digital campaign assets, including emails, landing pages, and video content
• Manage timelines and coordinate with team members to keep campaign deliverables on track
• Ensure all campaign elements — messaging, assets, targeting, and approvals — are finalized before launch

• Write and edit content, including emails, blogs, landing pages, social posts, and other sales enablement materials
• Ensure messaging is clear, engaging, and aligned with our brand voice
• Work with internal subject matter experts to turn complex healthcare concepts into clear, engaging content for prospective and current customers
• Manage and maintain our social media presence
• Create, schedule, and publish content aligned with campaigns and brand messaging
• Ensure consistency and quality across all content and social posts
• Identify new content opportunities based on campaign goals, product priorities, and market trends
• Track content performance and recommend adjustments to improve engagement and conversion

• Support go-to-market execution by coordinating timelines, deliverables, and cross-functional inputs for product launches and campaigns
• Partner with Product and Sales to gather insights and competitive intelligence, ensure alignment, and translate product updates into clear, usable internal and customer-facing materials
• Maintain and update product messaging, positioning, and sales enablement materials to ensure accuracy and consistency across channels
• Shape messaging frameworks and value propositions for new and existing products
• Provide feedback from campaigns and customer interactions to inform product marketing strategy

Requirements

 Competencies:

• Strong writing and content creation skills, including sales enablement materials
• Exposure to product marketing or go-to-market initiatives
• Familiarity with marketing automation and CRM tools
• Light design skills (Canva, Adobe, or similar)
• Basic understanding of SEO, GEO, AEO, and website content best practices
• Thoughtful and detail-oriented, ensuring the work you produce is accurate, polished, and aligned with our brand
• Strong critical thinking and problem-solving skills, with the ability to think through challenges, identify next steps, and keep projects moving independently
• Accountable and results-driven, taking ownership of tasks and keeping projects moving forward.
• Highly organized and able to manage multiple projects and shifting priorities
• Strong attention to detail and commitment to high-quality work
• Clear and effective communicator
• Adaptable and comfortable working across different projects and teams
• Proactive and dependable, with the ability to take initiative while knowing when to ask questions

Education / Professional Certifications or Licenses Required:

• BS/BA in Marketing, Communications, Business or Business Administration, Public Relations, or Journalism preferred

Experience Requirements: 

• 3–4 years of experience in B2B marketing
• Experience in healthcare, EHR, or health tech is a plus

Supervisory responsibilities:

• None

Work Environment / Physical demands/ Travel Requirements:

• This role operates in a professional, remote office environment. This role routinely uses standard office equipment such as laptop computers and smartphones
• Occasional travel to conferences, team meetings, etc.

Core Values:

Office Practicum seeks to hire individuals who are able and willing to embrace our company’s performance-based culture, as defined by our Core Values:

• We are Clinician First
• Pediatric Care is our Home
• We Deliver on our Commitments
• Our Success is Based on Results
• We Believe in the Power of Teams

We believe that consistently aligning our planning and execution with these core values will lead to long term success for both Office Practicum as well as the customers we serve.

Benefits:

Our team members enjoy a variety of benefits, including but not limited to:

• Medical, Prescription, Vision, and Dental Insurance
• Life Insurance
• 401(k) with company match
• Paid Time Off, Holidays, and Volunteer Hours
• Company Wellness Program
• Employee Assistance Program
• Short and Long Term Disability Insurance
• Pet Insurance
• Tuition Assistance Program
• Employee Recognition Program

Equal Employment Opportunity Statement: 

Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law. 

Americans with Disabilities Act Statement: 

Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate.  In general, it is your responsibility to notify your supervisor of the need for accommodation.  Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability.  Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.