The Role
Drive lead generation and brand visibility through digital and on-ground marketing. Manage social media, content, email campaigns, basic graphic design, paid ads, events, and analytics. Support sales with lead nurturing and maintain consistent brand materials and go-to-market strategies.
Summary Generated by Built In
Job Title: Marketing Executive
Location: Nairobi
About our client:
Our client is a leading supplier of premium architectural and interior solutions in Kenya. The company serves both commercial developers and residential homeowners with high-quality windows, doors, wardrobes, kitchen cabinets, and related fitting solutions.
Position Summary
The Marketing Executive will be responsible for driving lead generation, brand visibility, and customer engagement through digital marketing initiatives, strategic campaigns, and on-ground marketing activities. The ideal candidate should be highly creative, digitally savvy, and capable of supporting sales growth through effective online and offline marketing efforts.
Key Duties and Responsibilities
1. Develop and implement digital marketing campaigns to generate leads and increase brand awareness across all company products and services.
2. Manage and grow the company’s digital presence across social media platforms, website content, email marketing, and online advertising channels.
3. Create engaging marketing content including social media posts, promotional materials, brochures, presentations, and campaign visuals.
4. Design basic graphics and marketing creatives using graphic design tools such as Canva, Adobe Illustrator, Photoshop, or similar platforms.
5. Coordinate and execute social media campaigns, paid advertisements, and promotional activities to drive customer inquiries and conversions.
6. Monitor and analyze digital marketing performance metrics including reach, engagement, lead generation, and campaign effectiveness.
7. Assist in organizing and coordinating exhibitions, trade shows, networking events, product launches, and other promotional activities.
8. Work closely with the sales team to support lead nurturing, campaign follow-ups, and customer engagement initiatives.
9. Maintain and update company marketing materials, presentations, catalogues, and product portfolios.
10. Conduct market research to identify customer trends, competitor activities, and emerging opportunities within the construction and interior solutions market.
11. Support the development and execution of branding and go-to-market strategies for company products and services.
12. Ensure consistent brand communication and visual identity across all marketing platforms and materials.
Requirements
Qualifications and Requirements
1. Bachelor’s degree or Diploma in Marketing, Communications, Digital Marketing, Business Administration, Graphic Design, or a related field.
2. Minimum of 2–4 years’ experience in marketing, preferably within the construction, real estate, interior design, or building materials industry.
3. Strong understanding of digital marketing platforms including Facebook, Instagram, LinkedIn, TikTok, Google Ads, and email marketing tools.
4. Basic graphic design skills with proficiency in Canva, Adobe Photoshop, Illustrator, or equivalent design software.
5. Experience in content creation, social media management, and lead generation campaigns.
6. Excellent communication, writing, presentation, and organizational skills.
7. Ability to manage multiple projects, events, and campaigns simultaneously while meeting deadlines.
8. Creative, proactive, and results-oriented with strong attention to detail.
9. Photography, videography, and basic video editing skills will be an added advantage.
Skills Required
- Bachelor's degree or Diploma in Marketing, Communications, Digital Marketing, Business Administration, Graphic Design, or related field
- Minimum of 2-4 years' experience in marketing
- Experience within construction, real estate, interior design, or building materials industry
- Strong understanding of digital marketing platforms (Facebook, Instagram, LinkedIn, TikTok, Google Ads) and email marketing tools
- Proficiency in Canva, Adobe Photoshop and Adobe Illustrator (or equivalent design software)
- Experience in content creation, social media management, and lead generation campaigns
- Ability to design basic graphics and marketing creatives
- Excellent communication, writing, presentation, and organizational skills
- Ability to manage multiple projects, events, and campaigns while meeting deadlines
- Photography, videography, and basic video editing skills
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The Company
What We Do
We go the extra mile for your last mile – with specialized divisions to serve even the most diverse of industries. CDL is your premier regional carrier for complete delivery coverage – guaranteed.
