The Role
The Marketing Executive will develop and implement strategic marketing initiatives to enhance brand awareness and drive sales growth through market research, digital marketing, and client management.
Summary Generated by Built In
Job Summary:
Our client is seeking a dynamic and results-driven Marketing Executive to join our marketing team. In this role, you will be responsible for developing, implementing, and executing strategic marketing initiatives that drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a strong understanding of digital marketing, market research, and consumer behavior, with the ability to work collaboratively across teams to support business objectives. As a Marketing Executive, you will play a key role in executing marketing campaigns, managing social media channels, creating content, analyzing performance metrics, and identifying opportunities for brand enhancement.
Responsibilities:
- Create awareness of and develop the brand you're marketing.
- communicate with target audiences and build and develop
customer relationships
- help with marketing plans.
- Conduct market research to identify selling possibilities and evaluate
customer needs.
- Generate Leads from corporate accounts.
- Actively seek out new sales opportunities; Identify new potential customers,
Set up ideal prospecting strategies.
- Submit regular sales reports and updates.
- Initiates sales process by scheduling appointments; making initial
presentations and understanding account requirements.
- Effectively maintaining and retaining existing customers by building
long-term relationships.
- Act as a link between your customer and the internal teams.
- Promote the company's products to existing customers and attract new
customers.
- Participate in preparing the sales plan with the Business developer.
- Being responsible for account managing, sustaining, and maximizing revenues
from named key accounts.
- Conducting Sales visits, solution demonstrations, and presentations.
- Set up meetings with potential clients and listen to their wishes and
concerns.
- Build long-term relationships with existing, as well as, new clients.
- Monitor and report on market and competitor activities and provide relevant
reports and information.
- Reach monthly sales target.
Requirements
- B2B Sales.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in a similar role or industry.
- Strong knowledge of digital marketing tools and techniques (SEO, PPC, social media, email marketing).
- Excellent written and verbal communication skills.
- Ability to analyze data and generate actionable insights.
- Creative thinker with strong attention to detail and the ability to multitask.
- Proficiency in marketing software (e.g., Google Analytics, CRM tools, Adobe Creative Suite).
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in marketing, preferably in a similar role or industry
- Strong knowledge of digital marketing tools and techniques (SEO, PPC, social media, email marketing)
- Excellent written and verbal communication skills
- Ability to analyze data and generate actionable insights
- Creative thinker with strong attention to detail and the ability to multitask
- Proficiency in marketing software (e.g., Google Analytics, CRM tools, Adobe Creative Suite)
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The Company
What We Do
Shugulika Africa Limited is a quality service provider with over 12 years of industry experience, specializing in recruitment, headhunting, HR consulting, training, payroll services, and other HR services.
