Marketing Executive

Job Description:

Marketing Executive – B2B

Pattern is a leading global ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, and one of the fastest growing businesses in the USA. Valued at $2 billion, the business raised $225m in Series B funding in 2021 to allow us to continue to expand, working with brands such as Nestle, Pandora, North Face and Wahl. We’re seeking someone that has ambitions to grow as great as our own to keep the momentum going.

This role sits in our EMEA marketing team based in London and has responsibility for developing and delivering marketing plans to help grow awareness and pipeline across EMEA. You will focus on generating awareness and sales leads with an ABM-led marketing strategy, to position the business as an expert in international ecommerce consultancy.

Your job will be to identify and engage prospective brands across Europe and MENA, in addition to supporting wider global marketing initiatives. We’re looking for a self-starter with strong creative and analytical skills and commercial awareness.

Frequently Asked Questions

What is a day in the life of a Marketing Executive?

You will support the Head of Marketing, EMEA, with responsibilities including:

• Support the delivery of regional marketing plans and the delivery of the global marketing plan for Pattern.

• To improve the number and quality of contacts in our opted-in marketing database.

• Produce marketing content and campaigns that generate inbound enquiries and

• ultimately new business for Pattern.

• Use a data-led ABM approach to help gain cut through with exclusive accounts for us to partner with

• Develop expertise in the subject matter / topics that will resonate with our key

• Audiences.

• Support paid and organic social media campaigns.

• Report on the outcomes of our marketing activity using our marketing automation tools.

• Create content that encourages new contacts to download our content and sign-up to

• our marketing events.

• Recruit and retain contacts from our key target audiences of global consumer brands

• Support senior management in converting leads to new business through the

• creation of pitch documents, proposals and other collateral used in the sales process

What will I need to thrive in this role?

• Degree educated

• Creative skills

• Highly numerate

• Ability to multi-task and perform under pressure

• Ability to well manage projects

• Passionate about B2B marketing

• Focused on their impact on the sales funnel and outcomes (ie closed won business)

• Ambitious and interested in developing subject matter expertise in ecommerce/marketplaces

• Fluent in German & English

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team

• A video interview with a hiring manager

• A video interview with a presentation

• A final meet and greet interview with the European General Manager

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples

• Be ready to talk about how you can add value and be the best addition to the team

• Focus on mentioning how you would make a difference at Pattern

• Be prepared to talk about any side projects related to data and analytics

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.