KEY ACCOUNTABILITIES:
Accountabilities Scope of work BTL Marketing
Handling the core marketing BTL activity of assigned Area.
New Product Launch
Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc
Adherence to the guidelines given by unit Marketing Manager
Sales Team Support
Effectively utilize the marketing elements allotted for the assigned territory
Help the sales team with the on ground marketing elements execution.
Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory
Market Mapping & Data Management
Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.
Data update and analysis for the unit.
SKILLS REQUIRED:
Functional Skills
Proven experience as a Marketing Executive or relevant role
Ability to understand opportunities in the market and act quickly on them.
Ability to quickly grasp and adapt to the business
Functional Expert Behavioral Skills
Good Interpersonal Skills
Good Communication Skills
Self-motivated with a results-driven approach
High level of confidence and strong focus on delivering results with high drive and energy
Skills Required
- Proven experience as a Marketing Executive or in a relevant role
- Ability to understand market opportunities and act quickly
- Ability to quickly grasp and adapt to the business
- Good interpersonal skills
- Good communication skills
- Self-motivated with a results-driven approach
- High confidence and strong focus on delivering results with drive and energy
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
