The Role
Plan and execute below-the-line marketing activities, including events, roadshows, exhibitions, promotions, brand activations, and city campaigns. Build vendor and agency networks, develop innovative initiatives to increase brand awareness, coordinate with city and operations leaders, and identify partnerships and business opportunities. The role also requires supporting sales and marketing activities, managing multiple priorities, and operating effectively under pressure.
Summary Generated by Built In
About SolarSquare:
At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.
Know us a bit better through these links:
Techcrunch SolarSquare article
Elevation - Podcast with SolarSquare Founders
Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues
The Climate Conversations ft Solar Square
Elevation Capital - SolarSquare
Job description / Responsibilities –
Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars canopies), promotions (pamphlets, handbills, brochures) and brand/service placement.
Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
To plan, manage and execute BTL marketing campaigns, Brand activations in the City.
Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
Unlocking new partnerships and business by working with the Operations Team and the City Head.
Requirement –
Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation.
Minimum experience of 1-2 years with enough knowledge about the know-hows of BTL campaign, activations and campaign operations.
Good idea of General Management that involves in-house work along with professional collaborations. Command over sales and marketing to assist the Team whenever, and wherever required Team Management abilities that involve versatility and flexibility in order to get the work done.
A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever evolving changes of this medium of marketing.
Skills Required
- 1-2 years of experience with knowledge of BTL campaigns, brand activations, and campaign operations
- Effective communication and presentation skills
- Ability to multitask, take initiative, work under pressure, and maintain attention to detail
- Sales and marketing knowledge
- General management capability, including in-house work and professional collaboration
- Team management abilities
- Energetic, versatile, creative problem-solving approach, and flexibility
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The Company
What We Do
SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100k homes to go solar by 2024.
