Saburi Ply is looking for a creative, energetic, and execution-focused Marketing Executive (BTL) to strengthen brand visibility and support sales through impactful Below-The-Line (BTL) marketing initiatives. The ideal candidate should have hands-on experience in planning and executing promotional campaigns, dealer engagement activities, and on-ground marketing programs.
- Plan and execute BTL marketing activities across assigned markets.
- Organize dealer meets, carpenter meets, contractor meets, and retailer engagement programs.
- Coordinate product launches, exhibitions, roadshows, and promotional campaigns.
- Work closely with the sales team to execute market activation initiatives.
- Coordinate with vendors, agencies, and event partners to ensure timely execution.
- Manage branding materials including banners, standees, brochures, merchandise, and promotional kits.
- Monitor campaign effectiveness and prepare post-event reports.
- Ensure brand visibility across dealer outlets and retail touchpoints.
- Maintain inventory of marketing collateral and promotional materials.
- Support digital marketing and social media campaigns whenever required.
- Travel across assigned territories for marketing activities.
RequirementsEligibility Criteria
- Experience: 1–4 years in BTL Marketing.
- Experience in the Plywood, Laminates, Paints, Hardware, Tiles, Sanitaryware, Cement, Steel, FMCG, or Building Materials industry will be preferred.
- Strong event coordination and vendor management skills.
- Excellent communication and interpersonal skills.
- Creative mindset with strong execution capabilities.
- Proficiency in MS Excel, PowerPoint, and Microsoft Office.
- Willingness to travel for marketing events and promotional activities.
- BTL Marketing
- Event Planning & Execution
- Dealer & Retail Activation
- Brand Promotion
- Vendor Management
- Marketing Campaign Management
- Market Research
- Promotional Material Management
- Coordination & Communication
- Budget Tracking
- MS Excel & PowerPoint
- Time Management
- Problem Solving
- Team Collaboration
Skills Required
- 1-4 years of experience in BTL Marketing
- Experience in plywood, laminates, paints, hardware, tiles, sanitaryware, cement, steel, FMCG, or building materials
- Strong event coordination and vendor management skills
- Excellent communication and interpersonal skills
- Creative mindset with strong execution capabilities
- Proficiency in MS Excel, PowerPoint, and Microsoft Office
- Willingness to travel for marketing events and promotional activities
What We Do
Saburi Ply is an India-based manufacturer of ultra-durable, high-quality plywood and engineered wood panel products. Its offerings include plywood, blockboard, chipboard, WPC boards, and flush doors, serving the Indian plywood industry and broader building-materials market. Founded in 2018 in Kolkata, the company presents itself as a trusted source for panel products, combining product durability, professionalism, and a dynamic approach to customer service.
