The Role
Manage India regional marketing activities including organic social, content creation, WordPress site updates, digital paid campaigns (Meta, LinkedIn), reporting/analysis, vendor coordination, events/webinars, and stakeholder collaboration to support recruitment and brand objectives.
Summary Generated by Built In
The marketing department & the impact of the Marketing Executive
The wider Marketing team is a central function driving growth, digital innovation, and brand consistency across the organisation. We are data-driven, outcomes-focused, and committed to continuous improvement through collaboration, creativity, and innovation.
This role sits within the Regional Marketing team which supports the Global Recruitment Team (GRT) and agent network through integrated marketing activities, including sales enablement, events, social media, digital campaigns, and email marketing, while providing local market expertise for global and direct-to-consumer campaigns within India.
Based in India, this role works closely with the Marketing Manager, India to support marketing activities for Oxford International India and the Global Recruitment Team to achieve business objectives.
Job specification
Job specification
We are looking for a Marketing Executive with experience in client relationship management, social media marketing, collateral development, digital campaigns, events and customer marketing - across both business and consumer audiences.
The ideal candidate is organised, detail-oriented, and passionate about marketing, with experience in digital marketing, graphic design, and campaign execution. Higher education marketing experience is an advantage.
The ideal candidate is organised, detail-oriented, and passionate about marketing, with experience in digital marketing, graphic design, and campaign execution. Higher education marketing experience is an advantage.
Main Duties and Responsibilities
Organic Social Media
The incumbent manages OI India’s organic social media presence by planning content calendars, creating and publishing content, engaging with audiences, monitoring performance, and ensuring all activity aligns with brand and marketing objectives.
Content Creation & Copywriting
This role produces high-quality marketing collateral and engaging content for print and digital use across social media, websites, blogs, email campaigns, presentations, and other marketing channels, with strong writing, editing, and proofreading skills.
Website Management (WordPress)
The incumbent manages and maintains website content using WordPress, ensuring content is accurate, up to date, user-friendly, SEO optimised, and aligned with brand standards and marketing objectives.
Digital Marketing
Together with the Regional Marketing Manager, India, this role delivers digital marketing activities, including paid campaigns, lead generation, content planning, and marketing funnels across platforms such as Meta and LinkedIn, using performance insights to optimise results.
Data Analysis & Reporting
This role will monitor campaign performance, analyse engagement metrics, prepare reports, and recommend improvements based on insights in coordination with Regional Marketing Manager India.
Vendor & Production Management
You will collaborate with printers, creative vendors, and external partners while managing quality, timelines, and budgets.
Event & Stakeholder Coordination
This role coordinates webinars, events, podcasts, vendors, influencers, and internal stakeholders to ensure successful project delivery.
The incumbent manages OI India’s organic social media presence by planning content calendars, creating and publishing content, engaging with audiences, monitoring performance, and ensuring all activity aligns with brand and marketing objectives.
Content Creation & Copywriting
This role produces high-quality marketing collateral and engaging content for print and digital use across social media, websites, blogs, email campaigns, presentations, and other marketing channels, with strong writing, editing, and proofreading skills.
Website Management (WordPress)
The incumbent manages and maintains website content using WordPress, ensuring content is accurate, up to date, user-friendly, SEO optimised, and aligned with brand standards and marketing objectives.
Digital Marketing
Together with the Regional Marketing Manager, India, this role delivers digital marketing activities, including paid campaigns, lead generation, content planning, and marketing funnels across platforms such as Meta and LinkedIn, using performance insights to optimise results.
Data Analysis & Reporting
This role will monitor campaign performance, analyse engagement metrics, prepare reports, and recommend improvements based on insights in coordination with Regional Marketing Manager India.
Vendor & Production Management
You will collaborate with printers, creative vendors, and external partners while managing quality, timelines, and budgets.
Event & Stakeholder Coordination
This role coordinates webinars, events, podcasts, vendors, influencers, and internal stakeholders to ensure successful project delivery.
Person Specifications
Statutory requirements
- Eligibility to live and work in India;
- Undergo PCC
Experience and knowledge
- Two to three years of experience of working in a marketing role.
Other: Skills, Abilities, Personal Qualities
- Data driven decision making
- India marketing expertise with some international marketing experience desired.
- Excellent written and verbal communication skills with the ability to collaborate effectively across teams and manage multiple stakeholder relationships.
- Strong project management and organisational skills, with the ability to manage multiple priorities.
- Ability to work independently and collaboratively in a fast-paced environment.
- A proactive, creative thinker who stays current with digital trends and continuously seeks opportunities to improve marketing performance and brand engagement.
- Highly organised with strong attention to detail, capable of managing competing priorities while maintaining high-quality outputs.
- Desirable to have: Knowledge of the education sector, Experience using Canva and Adobe Creative Suite, particularly InDesign and Experience in marketing automation platforms such as HubSpot.
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
About
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
Skills Required
- Eligibility to live and work in India
- Undergo Police Clearance Certificate (PCC)
- Two to three years of experience in a marketing role
- Experience in client relationship management
- Organic social media management and content calendar planning
- Content creation, copywriting, editing and proofreading for digital and print
- Experience managing website content using WordPress and SEO optimisation
- Digital marketing and paid campaign execution (lead generation, funnels) on platforms such as Meta and LinkedIn
- Campaign performance monitoring, data analysis and reporting
- Event, webinar and stakeholder coordination
- Experience in collateral development and vendor/production management
- Graphic design skills
- Higher education marketing experience
- India marketing expertise with some international marketing experience
- Experience using Canva and Adobe Creative Suite, particularly InDesign
- Experience with marketing automation platforms such as HubSpot
- Knowledge of the education sector
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The Company
What We Do
Oxford International Education Group is a global education platform founded in 1991. It provides academic pathway programs, English language training, and higher education services. The company operates independent boarding schools and international colleges, helping students from over 100 countries access education opportunities through partnerships with universities and institutions worldwide. They focus on delivering quality educational experiences and supporting student progression into higher education and careers.
