Marketing Executive

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Wiley is looking for a dynamic and results-oriented Marketing Executive to join our China Marketing team. In this role, you will support the growth of our Artificial Intelligence & Data Analytics (AI&DA) solutions portfolio, including products such as COAs, Audience Solutions, and Spectra Database.

Working closely with sales teams in China and global marketing colleagues, you will develop and execute go-to-market strategies, demand generation campaigns, and customer engagement initiatives that drive brand awareness, lead generation, and revenue growth across the corporate market. This is an exciting opportunity for a marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced B2B environment.

How You Will Make an Impact

As Marketing Executive, you will play a key role in expanding Wiley's presence and commercial success in the corporate market by:

• Developing and executing go-to-market (GTM) strategies for assigned products and solutions.
• Driving demand generation and audience acquisition campaigns to generate qualified leads and support revenue growth.
• Creating and localizing marketing content and promotional materials that resonate with target audiences.
• Partnering closely with sales teams to align marketing activities with customer needs and business goals.
• Supporting customer engagement initiatives, events, webinars, and marketing programs to strengthen Wiley's brand awareness.
• Collaborating with global marketing teams to adapt and implement global campaigns for the China market.
• Monitoring campaign performance and market trends to continuously optimize marketing effectiveness and business impact.

What We Look For

• Master's degree in Marketing, Business, Health Sciences, or a related field.
• 2–5 years of experience in B2B marketing, with a focus on go-to-market planning, demand generation, and campaign execution.
• Experience supporting commercial or solution-based products and working closely with sales teams.
• Strong project management skills with the ability to prioritize multiple initiatives and meet deadlines.
• Excellent communication and stakeholder management skills, with the ability to collaborate across functions and regions.
• Demonstrated ability to work independently while contributing effectively within a team environment.
• Strong business acumen and willingness to challenge the status quo to drive continuous improvement.
• Fluent written and verbal communication skills in both English and Chinese.

Preferred Qualifications

• Experience in the pharmaceutical, healthcare, life sciences, or related industries.
• Experience supporting product localization and implementing global marketing campaigns in local markets.
• Familiarity with lead generation, marketing automation, customer engagement programs, and event marketing.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. 

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. 

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. 
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.
When applying, please attach your resume/CV to be considered.