As a family-owned and operated company, we feel a special obligation to the employees who comprise our Taco family. We are committed to offering employees access to the tools necessary to live long and productive lives. We strive to instill in all of our employees:
- A positive mental attitude that helps us to be a leader in the industry
- A commitment to building strong relationships, both inside and outside the organization
- A desire to learn, grow, and contribute to moving our strategy forward
- A need to create and to innovate
Employment Type: Regular Full-Time
Shift: 1st Shift
Work Status: Hybrid
Position Summary
The Marketing & Events Specialist plays a pivotal role in developing and executing marketing initiatives that drive brand awareness, customer engagement, and revenue growth within the HVAC industry. This position manages and coordinates trade shows and customer events, and supports digital and traditional marketing campaigns and sales through strategic content and lead generation programs.
Measures of success:
- Effective management of trade shows and events to achieve objectives – on-time and on-budget
- Timely post-event evaluation and recommendations for improvement
- Accurate and engaging internal/external email communications based on open and clickthrough rates
Responsibilities
Responsibilities include but are not limited to:
- Develop annual trade show and event marketing plan and budget based on strategic direction of the company and direct input from corporate marketing, business units, and channel managers
- Perform the activities required to successfully execute the approved regional sales meeting, customer training and trade show plans
- Coordinate logistics including booth design, vendor relationships, travel, sponsorships, and collateral.
- Coordinate the advertising and promotional activities for trade shows
- Evaluate the effectiveness of each tradeshow to measure ROI, planning & execution and to plan improvements for future tradeshow presence
- Work with marketing specialists and sales to develop all marketing and sales materials and coordinate the flow of content with the applicable external vendors
- Manage the production and distribution of all marketing and sales materials through print and electronic distribution via the Internet
- Manage relationships with all external vendors regarding production and distribution of marketing materials, merchandising, and trade show assets (including negotiation of favorable terms, vendor selection and troubleshooting of issues)
- Supports email marketing platform for internal and external communications
- Work with Senior Manager of Marketing to develop and execute brand and marketing strategies including online and offline media, collateral, website, and social media; manage internal and external email communications schedule and content
- Partner with sales teams to ensure marketing efforts effectively support territory goals and customer needs.
- Work closely with distributors, contractors, and internal teams to promote programs, incentives, and technical education opportunities.
Qualifications
- Bachelor’s degree in Business, Marketing or a related field
- 3-5 years of trade show/event marketing experience required
- Experience with Constant Contact or equivalent a plus
- Knowledge of HVAC products, distribution channels, and industry trade events a plus.
- Strong organizational and event planning skills with proven ability to manage multiple projects.
- Demonstrated ability to lead others by influence
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Thorough understanding of branding, marketing and trade show management
- Strong project management skills with a demonstrated ability to work cross-functionally and to influence stakeholders within and external to the organization
- Proven experience managing external vendors and production budgets
- Knowledge of key performance indicators (KPIs) and marketing techniques for event management
- Ability to think creatively to achieve objectives
- Ability to meet deadlines under pressure
- Excellent written and verbal communication and negotiation skills
- Ability to travel up to 20% domestic and/or international (travel may include weekends)
Work Environment
This position works primarily in an office environment using computers and technology. Verbal and auditory capability are required. Occasional exposure in production plant where large equipment and noise are prevalent. Safety gear is required in these areas. Must be able to lift 50lbs.
This position may work from home up to 2X/week if performance is in good standing.
Management
This position has no direct reports:
Benefits
With nearly 1,000 people working at Taco worldwide, each with their own story, you will discover a sense of community and diverse, intelligent colleagues who help us innovate, create and explore.
Taco employees benefit from a company that:
- Provides competitive salaries and benefits
- Offers tuition reimbursement, career development, and on-site training programs in our learning center
- Believes in sharing profits with its employees
- Is mindful about family, health and well-being
- Fosters conditions that allow people and communities to reach their full potential
- Embraces and celebrates diversity
#TacoComfortSolutions
Skills Required
- Bachelor's degree in Business, Marketing or a related field
- 3-5 years of trade show/event marketing experience
- Experience with Constant Contact or equivalent
- Strong organizational and event planning skills
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
What We Do
Taco Comfort Solutions is a third generation, family-owned American manufacturer of high quality, high-efficiency heating, cooling, plumbing, and irrigation products. #Taco100years Headquartered in Cranston, RI, Taco is global in scope with manufacturing facilities in Rhode Island, Massachusetts, Arkansas, Ontario, Vietnam, and Italy. Its skilled employees produce precision pumps, valves and controls, air-dirt separators. heat exchangers, tanks, domestic hot water recirculation systems, and web-based building management controls. Since its founding, Taco has been dedicated to the success of its people and its customers, bringing products to market that save energy, enhance system longevity, and provide a superior level of safety and comfort to building occupants. With nearly 100 years in the HVAC industry, Taco’s knowledge and engineering expertise is passed along to professionals through the company’s expansive factory training and online learning programs. That same depth of experience is applied every day at hundreds of job sites across the country, making Taco one of the most trusted names in controlling the flow of water. Website: www.TacoComfort.com
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