Marketing & Events Manager

Charlotte-based Northwood Office was established by Northwood Investors – a privately held, global real estate investment and management firm – to provide a complete approach to fulfilling office space needs. Offering best-in-class services in commercial development, leasing and property management, Northwood Office creates and sustains work environments that inspire by focusing on enhancing quality of life, productivity, flexibility and community.  
 
Committed to providing the nation’s most desirable work-life balance community, Northwood Office owns and manages most of the 535-acre Ballantyne® campus. Featuring 4.4 million square feet of Class A office space, Ballantyne is home to more than 13,000 employees and 250 companies. Instilling a vibrant sense of community through attractive amenities, energizing activities, signature events and charitable initiatives, Ballantyne continues to evolve as a special place. The campus also features The Bowl at Ballantyne™, a vibrant mixed-use center with a well-curated lineup of restaurants, services, Oro Ballantyne, Stream Park and TD Amp Ballantyne, a 5,000-person-capacity amphitheater. 

Overview 

Northwood Office seeks a proactive, collaborative and innovative Marketing & Events Manager to manage The Bowl and TD Amp's marketing efforts, as well as provide support for additional assets in Charlotte as needed. The ideal candidate is creative, communicative, forward-thinking, and exhibits exceptional interpersonal and presentation skills with a team-player mentality. The position will lead communication, social media, event and advertising efforts for the mixed-use asset while driving efforts for ongoing merchant support. The role will establish strong relationships with tenants, team members, contractors, vendors, agencies, media and community leaders. The Marketing & Events Manager reports to the SVP of Marketing & Communications at Northwood Office.

Responsibilities

• Create, implement and evaluate retail marketing, communication, social media, event, activation and other engagement strategies to generate brand awareness and drive sales for The Bowl
• Collaborate with internal marketing & communications team and agencies/freelancers on marketing campaign concepts
• Ensure brand voice is consistent across all print, digital and new business outreach efforts
• Create content and distribution for social media and marketing email campaigns, including copywriting, gathering images and coordinating graphic design
• Manage websites for retail center(s) and TD Amp
• Write and distribute press releases to national and regional trade and consumer publications; develop story ideas; draft talking points for media interviews; and serve as a media spokesperson
• Develop and manage budget and allocate resources accordingly
• Manage process for updating on-site collateral, directories, kiosk maps, leasing packets, etc.
• Develop an event and activation calendar for each property
• Plan, coordinate and execute large-scale property-specific events

• Build relationships with local and national influencers, as well as community partners and city stakeholders
• Identify sponsorship opportunities for the retail center(s), including building local relationships, brainstorming ideas and creating supplemental pitch materials
• Monitor center sales and focus on helping to push tenants to reach their respective goals

• Monitor and archive earned media coverage, monthly email reports, website analytics and social media metrics and circulate as needed
• Ability to be on-site on evenings and weekends when executing events for retail center(s) and TD Amp
• Perform other duties as needed

Qualfications

• Effective written and verbal communication and presentation skills
• Exceptional customer service skills to work well with both internal and external customers
• Exceptional collaboration and interpersonal skills, with the ability to effectively coordinate and balance initiatives with internal and external stakeholders across multiple departments
• Proven project management skills and a focus on completing initiatives on budget and deadline
• Willing to work in a fast-paced environment with an openness to change as the firm evolves
• Self-motivated, responsible and personable with a strong work ethic, positive attitude and high degree of integrity
• Proactive and resourceful in pursuing new opportunities, concepts, etc.
• Possess and demonstrate a comprehensive understanding of social media fundamentals
• Demonstrated skills, knowledge and experience in the development and execution of marketing, social/digital communications, events and public relations initiatives
• Strong understanding of metrics and reporting (Google Analytics 4, SEO)
• Proven track record of execution of successful events of varying types
• Must be detail-oriented and well-organized
• Understanding of existing retail offerings and demographics in the trade area and regional market
• Demonstrated leadership, strategic-thinking, conflict resolution and consensus-building skills
• Skilled at diplomacy, including active listening and staying calm under pressure
• Sponsorship experience preferred
• Graphic design experience a plus
• Bachelor’s degree in marketing, communications, public relations, hospitality, or related field
• Three to five years in retail and/or related shopping center experience and/or entertainment venues