Marketing Events Coordinator

Posted 2 Days Ago
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Grand Rapids, MI, USA
In-Office
50K-80K Annually
Mid level
Professional Services • Real Estate • Manufacturing
The Role
Plan, organize, and manage local events and home shows; recruit, train, and schedule event demonstrators; coordinate booth logistics; generate and follow up on qualified leads; track event performance and prepare reports to support sales growth and brand awareness.
Summary Generated by Built In
Marketing Events Coordinator

Company: Bath Planet & Home Pro MI

Location: Grand Rapids, MI and surrounding areas

Job Type: Full-Time

Compensation: $50,000–$80,000 annually

Benefits: Dental Insurance, Paid Vacation, Paid Sick Time, Professional Development

About the Role

As the Marketing Events Coordinator, you will be responsible for planning, organizing, and managing local events and shows while leading a team of Event Demonstrators. You will help generate qualified leads, increase brand awareness, and support the growth of our sales team.

This role is ideal for someone who is organized, energetic, and enjoys working in a fast-paced environment.

Responsibilities
  • Research and identify local events, home shows, expos, and community opportunities within the assigned territory.
  • Negotiate contracts and maintain relationships with event vendors.
  • Build and manage an annual calendar of events and marketing opportunities.
  • Recruit, hire, train, and coach Event Demonstrators.
  • Schedule Event Demonstrators and ensure proper event coverage.
  • Coordinate booth setup, displays, materials, and event breakdown.
  • Represent Bath Planet & Home Pro MI professionally at all events.
  • Engage with homeowners and help generate qualified leads.
  • Set appointments for free in-home consultations.
  • Collect contest entries and customer information.
  • Follow up on leads and assist with scheduling appointments.
  • Track event performance and measure results.
  • Prepare reports and provide feedback to improve event success.
Qualifications
  • Previous experience in event marketing, promotions, sales, customer service, or team leadership preferred.
  • Strong communication and interpersonal skills.
  • Positive, outgoing, and professional personality.
  • Strong planning, organizational, and time management skills.
  • Ability to coach, train, and motivate team members.
  • Comfortable working in a fast-paced, goal-oriented environment.
  • Ability to stand for extended periods during events.
  • Ability to lift up to 30 pounds.
  • Reliable transportation and willingness to travel locally.
  • Weekend availability is required.
Compensation & Benefits
  • $50,000–$80,000 annual salary
  • Bonus opportunities based on performance
  • Dental Insurance
  • Paid Vacation
  • Paid Sick Time
  • Professional Development
  • Ongoing training and support
  • Career advancement opportunities
  • Supportive team environment
Why Join Bath Planet & Home Pro MI?

At Bath Planet & Home Pro MI, we invest in our employees and provide the tools, training, and support needed to succeed. Join a growing company where your efforts directly contribute to helping homeowners transform their spaces.

Apply Today

If you're passionate about event marketing, team leadership, and creating opportunities for growth, apply today to become the next Marketing Events Coordinator with Bath Planet & Home Pro MI!

Skills Required

  • Previous experience in event marketing, promotions, sales, customer service, or team leadership
  • Strong communication and interpersonal skills
  • Positive, outgoing, and professional personality
  • Strong planning, organizational, and time management skills
  • Ability to coach, train, and motivate team members
  • Comfortable working in a fast-paced, goal-oriented environment
  • Ability to stand for extended periods during events
  • Ability to lift up to 30 pounds
  • Reliable transportation and willingness to travel locally
  • Weekend availability
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The Company
HQ: Hot Springs, AR
750 Employees
Year Founded: 1999

What We Do

Bath Planet is a nationwide bathroom remodeler specializing in services like replacement bathtubs, custom showers, walk-in tubs, and wall surrounds, often with a focus on one-day installations and lifetime warranties.

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