Job Description :
Job Title: Marketing Effectiveness Manager
Location: Budapest
Contract Term: Permanent
About usWith over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
This newly forming Budapest-based Marketing Operations & MarTech Hub serves as a strategic execution engine for EMEA markets. Working across media, digital, data, content, websites, digital shelf and marketing effectiveness, the team enables consistent, high-quality marketing delivery across the region.
The Hub helps markets scale capabilities, simplify ways of working and continuously improve performance through shared expertise, standardised processes and regional collaboration.
About the RolePurpose of the Role
The Marketing Effectiveness Manager partners with markets and brand teams to unlock growth through data, analytics and measurement. By leveraging global effectiveness tools and methodologies, the role helps optimize marketing investments, answer critical business questions and turn insights into actions that drive stronger business outcomes.
Top Accountabilities
Partner with regional, category and market teams to address key business questions through marketing effectiveness and analytics.
Support the implementation and adoption of global measurement and optimization tools across markets.
Deliver data-driven insights and recommendations that improve marketing investment decisions and business performance.
Execute measurement, modelling and scenario-planning initiatives to identify growth opportunities and optimize budget allocation.
Translate complex analytics into clear, actionable recommendations for marketing, media and brand teams.
Coordinate with stakeholders, agencies and data providers to ensure high-quality data and effective measurement practices.
Drive capability building by sharing best practices and promoting data-informed decision-making across the organization.
4-7 years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights or other analytical roles.
Strong understanding of marketing measurement methodologies, including MMM, incrementality testing, ROI measurement and media effectiveness.
Proven ability to translate complex data and analysis into clear business recommendations.
Experience working with large datasets, multiple data sources and performance metrics.
Strong stakeholder management and communication skills, with the ability to influence non-technical audiences.
Experience managing multiple projects and priorities in a fast-paced environment.
Strong analytical, problem-solving and data storytelling capabilities.
Advanced Excel and PowerPoint skills, with familiarity with marketing effectiveness and analytics tools.
Curious, proactive and eager to learn new methodologies, technologies and ways of working.
Benefits
Unique Family Leave opportunity
We work without border - you will work with people from all over the world
You will deal with world class brand portfolio
Wide variety of thematic events, afterwork activities organized by employee communities
Product Allowance to purchase company products from the staff shop
We won the Fittest Workplace Award, of course we have a Gym
Urban legend is true, we do have a Rooftop Bar
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
BudapestAdditional Locations :
Job Posting Start Date :
2026-09-04Skills Required
- 4–7 years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, or another analytical role
- Strong understanding of marketing measurement methodologies, including marketing mix modeling, incrementality testing, ROI measurement, and media effectiveness
- Ability to translate complex data and analysis into clear business recommendations
- Experience working with large datasets, multiple data sources, and performance metrics
- Strong stakeholder management and communication skills, including influencing non-technical audiences
- Experience managing multiple projects and priorities in a fast-paced environment
- Strong analytical, problem-solving, and data storytelling capabilities
- Advanced Excel and PowerPoint skills, with familiarity with marketing effectiveness and analytics tools
- Curious, proactive, and eager to learn new methodologies, technologies, and ways of working
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
